Greetings,
There's excitement in the air at Avatar HQ as we prepare for an important company milestone. The new Avatar Web site is set to be launched next week and we've been busy putting the finishing touches on our flagship site.
Visit us online on Wednesday 1st July and you'll be dazzled with a stylish modern design, heaps of new content and some innovative new services.
In this months' edition of Avatar News we take a look at ways to review your Web site and boost performance.
Also, don't forget to read our tidbits and take a look at one of our recent projects.
It's useful to track, measure and enhance how your Web site is performing on search engines.
The results will arm you with the essential information required to make effective and beneficial marketing and design improvements to your site.
Take a look through our Search Engine Optimisation Stats Review services that will equip you with your key Web site traffic details. Three of our favourite tools are outlined in greater detail below:
Google Analytics SetupSetting up a Google Analytics account is an excellent way to gain detailed insights into your Web statistics. The in-depth statistical reporting tool is free and offers an advanced level of useful analysis. In particular, the conversion goals and referral source tracking are very valuable to ascertain how your site is performing and you'll be able to determine what sources are generating the sales and enquiries you're seeking. View further information about Google Analytics.
Google Webmaster Central SetupGoogle Webmaster Central is a helpful tool to let you know how Google regards your site. The free tools provide you with detailed reports that allow you to review your site's visibility in the Google search index.
Using the webmaster tools you'll be able to diagnose any problems and take action to improve your site's visibility in Google search results. Investigate comprehensive data about internal and external links to your site and help Google find you by submitting sitemaps. View further information about Google Webmaster Central.
Site Map & Robots SetupReviewing and enhancing your current site map and robots.txt setup is a good way to ensure search engines can find and easily index your site content.
A sitemap is a list of all the URLs on your Web site and allows you to notify search engines about pages on a website that are available for crawling. A sitemap is particularly beneficial for sites where there are hidden pages that are not linked to the main content of the site. Including a site map is an important SEO tool and is a key method of informing search engines about new or updated pages on your Web site.
Robots on the other hand are used to prevent specified web crawlers from accessing Web sites or particular pages that would otherwise be available to the public. A robots.txt file added to your site can ensure certain web crawlers ignore certain files on your site.
Contact us if you'd like to know more about these services or view our range of SEO stats review services.
Google AdWords freebie. The Web giant is offering a Google Business Stimulus Offer for New Zealand businesses. They're offering a free advertising trial valued at $75, well worth a look if you want to test drive Google AdWords.
Web foresight. How they predicted the Internet would be, back in 1969. We especially like the term "home post office"…"Darling, I'm just off to send some electronic correspondence via the home post office".
We are the machine. Still not sure what Web 2.0 is really about? This stylishly crafted 4 minute clip quickly conveys the evolution of the Web. It provides an interesting take on where we're at and where we're going.
Community Colleges New Zealand (Web design and promotion)
Community Colleges is a provider of practical training courses and National Certificate qualifications throughout the South Island of New Zealand. Their attractive and user friendly new Web site uses a Joomla content management system, allowing the team at Community Colleges to take a hands on approach and update and edit the content of the site when necessary.