Local Search Strategy : Avatar News : January 2010
Internet Marketting from a Kiwi Perspective

Avatar News : February 2010

Written By: Anna Cameron and Mark Rocket
Published By: Avatar Ltd


Greetings!

In this month's newsletter, we take a look at how Google Custom Search can enhance your site. If you've got a large site, it's a good idea to start seriously considering adding a quality search option to your site so that viewers can more easily find what they're looking for.

If you need a brief escape from your daily routine, check out our selection of interesting tidbits and don't forget to have a look through this month's site of interest.


Google Custom Search

In This Edition

Google Custom Search – Make Life Easy For Your Site Visitors

If you've got more than 20 pages of content on your site, then it's a good idea to seriously think about adding a quality search option to your site. Some people like a directory structure, other people prefer a search option, so it's good to give people the choice they're after.

What is a Custom Search Engine?
Put simply, it means you can add a search box to your site that will just search your site(s). A Custom Search Engine, or CSE is an advanced and specialised search engine, tailored specifically to each individual Web searcher. By using Google's core search technology, a CSE can restrict or prioritise search results based entirely on the sites specified by each searcher.

With a Custom Search Engine you can:

  • Include search refinements in results pages so it's easier for Web searches to find the information they need
  • As you surf the Internet, add Web sites to your search engine's index
  • Apply your Web site's characteristics to search results pages
  • Encourage clients, customers and friends to contribute to your search engine

With Google Custom Search, you are also able to create a customised search experience for your own Web site by:

  • Including one or multiple Web sites or specific Web pages
  • Hosting the search box and results on your own Web site
  • Providing fast and relevant search results

If you have any questions about Google Custom Search or want to add a search facility to your site, then contact us.

Tidbits

  • Housing 111. In light of the recent devastating earthquake in Haiti, the SEED project is developing a way in which to turn unused shipping containers into sustainable emergency housing.
  • Generation Simtrix. After sealing a deal with an overseas manufacturer, Christchurch company Simtrix expects to start selling a next-generation computer mouse to laptop users mid 2010.
  • Scrib Link. Are you always losing your pen or running out of paper to get down that phone message? Here's a really entertaining solution...
  • DeltaWing IndyCar. Half of the submissions from companies hoping to revitalise IndyCar have now been revealed. Check out this radical rocket-shaped design.

This Month's Site Of Interest

Supasport (Web site design and marketing)

New Zealand sports equipment, sports gear, fitness equipment and sportswear. We recently completed work on Supasport's Web site. Their new site features a unique rotating Flash animation and Rocket Cart shopping system. Supasport is based in Christchurch and provides a range of quality sporting goods at unbeatable prices. All of their products can be purchased online and they deliver all over New Zealand. If you need any sports equipment, have a look through the extensive range on SupaSport's Web site, or visit their store.

Supasport
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