Avatar News : July 2010
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Greetings!
This month's newsletter is a must-read, we talk about Google's massive new changes on how it now displays search results and ranks sites. It's called Caffeine and we explain what it can mean for your site.
This month's jQuery technique of the month is the Popeye 2.0, a great way to display images on your site using minimal space. Be sure to check out our selection of tidbits and browse through this month's site of interest.
In This Edition
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Google Caffeine - What Does It Mean For Your Website?
Google recently updated their Web indexing system with an important update called Caffeine. As a search engine user looking for a more relevant result on your search query, Caffeine can offer you faster and more efficient content indexing of Web sites. As a Web site operator, the Caffeine update may have a significant impact on your site rankings as it now wants to prioritise fresh content.
How does Google Caffeine work?
Caffeine is designed to be a more efficient way of indexing the increasing amount of Web content available as well as more popular, complex content like videos, images, live feeds and blogs. Caffeine aims to:
- Deliver faster and more relevant results
- Index Web pages on an enormous scale
- Analyse the Web in smaller sections
- Update its search index on a continuous basis, globally
How will it affect your Website?
Regularly developing fresh content will aid your search engine rankings. Having an easy-to-navigate site is more important for rankings than ever. Suggestions to get better Google ranking results include:
- Updating your sitemap and submitting it to Google Webmaster Tools
- Ensuring your sitemap page has plenty of keyword rich links
- Including keywords in all content (including videos, images, blogs etc)
- Updating blogs regularly with new, keyword-rich content
- Categorising and subcategorising content so it's easy to locate
- Taking advantage of social networking sites and forums to develop new content
- Ensuring you link to quality sites
- Reviewing your page download rate
If you'd like any further information on Google Caffeine and additional
ideas on search engine optimisation, get in touch with us.
jQuery Technique of the Month
jQuery Popeye 2.0 - jQuery Popeye lets you easily navigate through and enlarge a collection of images on a Web page. It's great if you want to save space displaying a collection of images of your Web site, without compromising on size and information. There are several design options available for navigation, captions and image enlargement. View an example of jQuery Popeye 2.0.
Tidbits
Jet Fly Bys. An adrenaline packed video of the top ten low pass jet fly bys. You might want to be seated for a couple of these...
Fly Your Face In Space. Tell your buddies you're visiting space and see how New Zealand's participation compares to the rest of the world.
We're All Living In America. A superb German space rock video offering a compelling perspective on the pervasive nature of American popular culture.
Lego Universe. Lego is set to launch an interactive online video game based on its popular building blocks, where players use virtual lego pieces to construct their entire game environments.
This Month's Site of Interest
Tradestaff (Website design, development and marketing)
Tradestaff is a New Zealand owned and operated company that provides industrial employment solutions. Whether you are looking for a job or need workers, Tradestaff can assist through consistent action in a positive, fun & innovative environment. The Tradestaff Web site was created with Joomla and uses flash animation and a 'Jobline' Joomla component for job listings.
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