Avatar News : May 2011
||Anna Cameron and Mark Rocket
It's already been three months since the big February earthquake here in Christchurch. It has been a real challenge but we're fortunate to have lots of interesting projects on the go and a team in good spirits. We've also reached a major milestone in our recovery this week by gaining access to our Tuam Street building to pull out important files and equipment, so we feel we're finally getting fully back up to speed. We think we may need some fresh milk though!
In this newsletter, we take a brief journey through the blogosphere and explain why you should run a blog. We also have our ever popular assortment of tidbits and our site of the month.
In This Edition
Why You Should Have A Blog
You've likely heard the term 'blog' thrown around loads of times before. However familiar you are with blogs and the blogosphere, it's important for you to keep thinking about how they can benefit your business.
What Is A Blog?
A blog (or web log) refers to a website or section of a website consisting of entries, or posts, which appear in reverse chronological order with the most recent entry appearing at the top of the page. Blogs discuss a wide range of topics and ideas and typically include features such as comments and links to other online information. As you're aware, the internet has become a lot more social. Blogs have surged in popularity and there are now over 100 million blogs in existence.
Why Should You Have One?
There are numerous benefits to having a blog on your website. Here are just a few:
Blogs appear as real-time results
With the introduction of Google Realtime Results, regularly updating the content on your website and blogging is more important than ever. Fresh, interesting and trending content is more likely to appear at the top of Google searches, driving traffic to your website.
They can boost website traffic
Search engines love crawling websites with fresh and exciting content, updated on a regular basis. By posting information on your blog frequently, search engines are more likely to crawl your website more often. Combine your posts with relevant keyword phrases, and you'll encourage more visitors to your website.
Blogs can generate backlinks
If you have a well-maintained and informative blog on your site, you can use it to generate quality backlinks. The more interesting your blog, the more people will link to it. And don't forget to link to it from your Facebook Page or Twitter account.
A blog is a low-cost marketing and communication device
A blog acts as an inexpensive marketing device for your business. With a quality, interesting blog, you can keep your customers up-to-date with new products and offers as well as free advice and company updates. It's a superb and streamlined way of building online brand loyalty.
Our Top 5 Tips For Blog Writing
- Blog regularly – At least once a week is ideal
- Choose topics wisely – Write content on new products, popular events, trends etc
- Write to your target market – Picture your ideal customer and write your blogs to them
- Link to other sites/profiles – If you have another website or social media account, then link to it
- Include keywords – Keyword rich content (especially in the title) will help your site appear higher in searches
Blogs can be a powerful weapon in your arsental to battle your online competition. Get in touch with us if you'd like to talk about a blog for your website.
Avatar's Facebook Page
If you haven't already, visit our new Avatar Facebook page. Check us out for behind the scenes info, company updates, web design and marketing advice and much more.
The Unfair Business Advantage Report. A diverse and interesting free report that contains interviews with 25 top sales and marketing experts from around the world. Grab a complimentary copy.
The President's Speech. The good people at Effective Speaking put us onto this hilarious clip. If you can imagine George Bush in The King's Speech scenario, you'll get an idea of where it's heading.
How Websites Work. An amusing graphical perspective on how websites actually work.
Ultimate Home Gaming. The gamers in the office were all keen to get one of these rigs for their spare bedrooms. Uber cool.
Rebuild Christchurch Sustainably. Christchurch has an excellent opportunity to lead the world in developing a new green city. We encourage you all to sign this petition!
This Month's Site of Interest
Niveau Pools and Construction – Website design, development and marketing
Niveau Pools and Construction has been designing and constructing top quality, unique pools and surroundings for over 20 years. They offer a comprehensive range of landscaping, development and civil construction services.
The new website was developed using WordPress CMS and features a home page photo slide show, an interactive photo gallery and an aqua themed design.