Online Advertising

Banner Advertising

There are plenty of great banner advertising opportunities available. Many international options are expensive and not cost effective, but good deals can be found. There is also a glut of New Zealand banner space, so there is an abundance of opportunies to be had that can dramatically increase a site's traffic.

Banner Advertising can be an extremely powerful way to drive your target audience to your site. We have successfully placed many commercial banners on high-performance sites. The keys to success are careful targeting and sharp banner advert design.

Banner Placement Plan
Banner Ad Design

Banner Placement Plan

Place your graphical banner on the appropriate high-traffic sites that will expose your Web site to your online target audience. This is usually the most powerful, and simplest, way of generating large volumes of traffic to your site.

In the Web environment, circulation is called "impressions" — the number of times an ad or page is seen. Advertising on the Web today is generally based on a CPM rate, which is the cost per 1,000 impressions/advert views. Most sites' rates are between NZ$30 and NZ$100 per CPM, or in other words 3 to 10 cents per advert view.

We will identify and analyse sites that are relevant to your Web site's target audience. A Banner Placement Plan will then be created which will contain a selection of the high-performance online advertising options for your Web site.

The plan will identify three options for your Web site to place banners on. This will include information on site visitor demographics, pricing and number of impressions for each scenario.

Value: NZ $390 +GST

Banner Ad Design

We are experienced in producing high-impact, quick-loading banners that generate well above average click-through rates. The main objective for a banner is to bring your target audience to your site. Our animated banners use effective banner ad design techniques that have been tried and proven. View examples of our work.

Value: NZ $190 +GST per animated banner

Pro Tip

You can usually buy banner advertising space on Web sites on the basis of 'cost per thousand' (CPM). This means that you will pay a set amount for every thousand visitors that see your banner advert. However it is wise to ask for a CPC rate which is an agreed rate for a volume of visitors who click on your banner advert. Even better would be a cost per acquisition (CPA), this would mean that you pay the Web site owner for every visitor that has clicked through to your site via the banner and who has made a purchase. In this scenario if there is no purchase then there would be no payment, this is obviously the most preferred option for any advertiser.