Many website operators spend most of their time trying to achieve great rankings and attract traffic to their site without giving enough regard for what happens when visitors get there. Fine tuning your site, so that you maximise your website’s goal conversions, is an often overlooked area that can have a huge impact on your… (read more)
The Avatar office will be closed from Friday 24th December 2010 to Monday 10th January 2011. If you have any urgent enquiries during this time, please call our main phone line 03 365 2336 for details and we will get back to you as soon as we can. Thanks for a great year and we… (read more)
You can approach your online content strategy in the same way that a museum curator is a specialist responsible for the care and acquisition of content. Curating online content is about saving readers time by collating high quality content in an easy to use format. If you do a good enough job, it can be… (read more)
It’s been a busy year in search engine land, with a number of big changes to the way search engines index sites and present their results, including Google’s Caffeine update, Instant search and Places search plus the Bing Yahoo Alliance. As a result, search engine optimisation has become more complex than ever before, which has… (read more)
Christmas is just around the corner, so if you haven’t already, now is a great time to start organising your Christmas cards. No matter who your audience, Avatar can create a Christmas E-card to suit you and your business. Check out some examples of Christmas E-cards. Whether you’re looking for something stylish and sophisticated or… (read more)
Much like the Hobbit film, the Avatar crew is back on home turf and ready to roll! After many weeks of disruption following the Canterbury Earthquake (if you missed it, check out our damage video), we’re finally all settled back in our office. We hope our fellow Cantabrians are also making progress and wish them… (read more)
We mentioned in our October edition of Avatar News that Google has just launched their new Place Search, intended to make searching for local businesses and services much easier. But what impact will it have on the regular search organic results? How have Google local results changed? The new function merges organic and local search,… (read more)
As most of you will know, Christchurch was hit by an intense 7.1 magnitude earthquake in the early hours of Saturday morning. Luckily all the Avatar team survived the earthquake unharmed, but Avatar HQ wasn’t quite so fortunate (view Avatar office video clip). There is extensive water damage due to leaking fire sprinkler pipes and fittings,… (read more)
Today the New Zealand SEO Challenge kicked off, with an aim to see who gets a top Google result on the word quadracentifiable. Avatar believes the SEO Challenge is a great idea because SEO is such an important part of getting web site’s found and also… it’s just plain fun. Avatar was one of the… (read more)
As well as being a great way to engage your website visitors and reach millions of users by distributing your video on sites such as YouTube, with more search engines listing videos in their search results, video is fast becoming a key SEO tool, enabling you to extend your visibility across key search engines and… (read more)
