National Army Museum

Web Design

Web Marketing

Web Hosting

www.armymuseum.co.nz

Since 1978 New Zealand's national war museum, The National Army Museum, has aimed to educate New Zealanders and overseas visitors about New Zealand military history and to acquire, preserve and display artifacts relevant to soldiers' experiences and the history of the New Zealand army.

The Brief

In 2009, National Army Museum commissioned our services to accomplish several major objectives:

To redesign their Web site to match the new branding of the National Army Museum
To modernise and refresh the Museum's online image
To increase Web traffic and search engine popularity through Web marketing activities

The Challenges

To design a Web site that presented particularly large amounts of informative and educational material in a clear and engaging way
To create excitement and interest in the museum and its activities
To ensure easy to use navigation for an audience that may or may not be 'Net savvy'

Web Site Design

The Web site design incorporated words, pictures, graphics and animation to create an engaging, modern image for the Army Museum. It included:

A choice of army green hues, contrasted by a bold shade of red, symbolising the blood shed by those on the battlefield
A new Flash animation design for the home page
Selection of three distinct colours to clearly define the major areas of the site: What's On, Research and Education
Clearly designed navigation with a prominent menu and easy to read, meaningful headings
Addition of prominent calls to actions including 'Join Our Newsletter' and 'Internet Special'

Ongoing Web Site Promotion

Through previous search engine optimisation and link building work completed by Avatar, the National Army Museum's Web site has achieved substantial coverage on search engines used by both New Zealand and international searchers. Avatar continues to work alongside The National Army Musem in the area of Web marketing by carrying out an ongoing promotion service that includes monthly reporting, Google Analytics set up and analysis, site wide optimisation for selected keyword phrases and additional link building work.

Client Feedback

“We are extremely satisfied with our new website and have achieved all our goals. The team at Avatar have done a great job and were awesome to work with. I would recommend them to anyone looking to develop an attractive, easy to use site which is highly visible with the search engines.”
Nicola Bennett, National Army Museum

Read more of our success stories or contact us if you are interested in commissioning Web site design and/or promotions services.