AuCom

Web Development

Web Design

Web Marketing

Web Hosting

www.aucom.com

AuCom Electronics is a Christchurch-based electronics and electrical engineering firm, which designs and manufactures soft starters and motor control machinery for the international market. It has distributors throughout the world including USA, Canada, Peru, Mexico, Chile, China, India, Malaysia and Indonesia.

The Brief

AuCom asked us to work with them on an ongoing basis to create new design and marketing features for their Joomla! style CMS (content management style) Web site, customise site functionality in the user back-end and edit their Web site text and content.

The Challenges

Working with an established CMS Web site developed by a third-part
To fix 'bugs' post-build and to advise on the most cost-effective solutions
To establish design consistency throughout the Web site and develop new design template based on the existing branding

Web Design, Development & Writing

As part of our design work to improve the impact and usability of the AuCom home page, we introduced bolder calls to action, restructured the menu and created a new design style sheet (CSS). We also re-wrote the home page text and advised on site optimisation strategies to assist with future search engine rankings. We continue to work closely with AuCom's marketing team to keep their Web site up to date and functioning correctly. This work has also included:

New Flash animation for home page featuring AuCom storyboard
Improvements to the administration area
Bug fixes for Joomla! components
Addition of 'Quick Tours' and 'Videos' to product pages
Extensive work on the Resources section, a login area for distributors
Enhancing the functionality of the Aucom Extranet site, used internally by Aucom employees

Web Promotion

We work closely with Aucom in the area of Web marketing and each month carry out work as part of an ongoing optimisation service. Work has included new optimised content, link building and detailed Web site traffic analysis. The site achieves strong results for many keywords phrases and we're working closely with Aucom to ensure this trend continues.

Read more of our success stories or contact us if you are interested in commissioning Web site design and/or promotions services.