New Zealand Tourism Guide

Web Development

Web Design

Web Marketing

www.tourism.net.nz

New Zealand Tourism Guide's main travel portal started operations in 1997. Initially listing a dozen travel options, it now boasts over 10,000 listings from New Zealand tourist and travel sites and works with hundreds of tourism operators throughout the country. New Zealand Tourism Guide has won numerous awards and has been in the Deloitte Fast 50 for the last three years.

The Brief

In a highly competitive market place, New Zealand Tourism Guide required prominent and comprehensive positioning on national and international search engines used by its target market.

In order to achieve and keep this degree of online visibility, New Zealand Tourism Guide worked in partnership with us from the early days.

The Challenges

To achieve a high degree of online visibility in the face of aggressive competition
To improve search engine coverage

Web Site Promotion

To ensure that New Zealand Tourism Guide achieved top results, we carried out the following Web marking activities:

Identified new keyword phrases
Improved site optimisation techniques
Revised pages and introduced useful new content

Web Site Design

The Web site design needed to incorporate a huge amount of New Zealand tourism and travel information and literally thousands of links to resources. It also needed to create an appealing and easy-to-use environment that would promote site stickiness and encourage site visitors and advertisers to use its services. The design included:

Site search facility, by either location or keyword phrases
Creation of fun-to-use, free e-postcard mailing
Eye-catching locations for both images and third-party advertising banners
Clearly identifiable navigation with short, meaningful text buttons
Site consistency integrated with design variety to keep sections distinctive
Use of strong branding elements, such as the company's logo and colours

Client Feedback

"New Zealand Tourism Guide have used Avatars Web design and promotion services for a number of years. The results have always been excellent and have certainly helped us pick up several awards including the 2005 Hitwise Online Performance Award in the travel destinations and accommodation category. One critical area for the www.tourism.net.nz Web site is to achieve massive search engine coverage and Avatar have been invaluable in this area. Additionally New Zealand Tourism Guide needs to keep its site fresh and several major design facelifts by Avatar have ensured visitors to the site find it easy to navigate with a visual presentation you'd expect from a tourism portal."
Garry Bond, General Manager, New Zealand Tourism Guide

Read more of our success stories or contact us if you are interested in commissioning Web site design and/or promotions services.