For those just getting started with Google Analytics, the easiest way in is to learn the basic functions of the Top Reports provided by the tool. Top Reports are a simple means of accessing the data collected by Analytics, sorted into separate categories and areas to make it easier to find the statistics you need…. (read more)
Google Analytics is a free service that lets you monitor your website statistics, such as the number of visitors received to your website in any given period. There is a whole range of different data sets that allow you as a website owner to begin to understand the behaviour and demographics of your online website… (read more)
WordPress is in a constant state of development. This means that even once a plugin is released, it will usually have ongoing support that fixes bugs, adds new features, streamlines the code or optimises it to work with new WordPress releases. These updates are provided free of charge, and it’s important to keep all your… (read more)
Google Drive is one of the excellent web-based tools that Google offers free of charge to anyone with a Google or Gmail account. Without paying a cent you can use up to 25GB of online storage, with options to expand for modest monthly fees. This gives you an online storage facility that you can access… (read more)
If you read a lot of blogs and news websites, it’s possible you’ve seen an RSS feed logo without entirely understanding what it is. For consumers of constantly-updated online media, it’s a true lifesaver. RSS (or Rich Site Summary) is an automated stream that takes the newly created content of a website – be it… (read more)
One of the problems that has beleaguered the internet is that the sheer diversity and volume of content makes it extremely difficult to categorise and present meaningful search results. Schema.org is a collaborative effort between Google, Yahoo and Bing to try to homogenise the language used to add extra information that appears with a listing… (read more)
The fundamental aim of any blog is creating content that is interesting and sharable, however the way this content is framed is critically important as well. While it’s true that good posts will shine through a dull or uninspiring design, a clever, relevant blog layout will take your words to new heights. Here are some… (read more)
As our previous post examined, eCommerce is truly taking off in New Zealand, and with these trends in mind many businesses will be looking to expand into the digital sales arena. Offering huge freedom of choice and global buying power, online retail has many advantages. However it does require a different strategy to running a… (read more)
When it comes to measuring the success of your website, it is tempting to look for the biggest number – the page view count. This is a total of all the views the pages across your website have received, and if it’s a high number, it indicates that your website is doing well and becoming… (read more)
Clutter naturally builds up over the course of the year – and websites are no exception to this. The early part of the New Year is usually the perfect time to look over your website with a fresh perspective and get rid of any unnecessary mess and perhaps look at improvements. If you think it’s… (read more)
"Since 1998, Avatar has created 100's of successful websites. It's not just about developing a sharp looking site, you also need a compelling marketing strategy. Let's talk!"
Mark Rocket, Managing Director
