Online AdvertisingView the New Zealand and international online advertising options and services on this page to ascertain if they are appropriate for the marketing mix of your Web site. Feel free to make an This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have any queries or would like assistance matching up optimal options.
You may also be interested in our search engine optimisation services, including on page optimisation, search engine registration and link building. Alternatively, check out NZS.com's online advertising options. Banner AdvertisingBe proactive don't just wait for those visitors to arrive at your site. Considering online advertising and really going after those customers? Banner advertising can be a very effective way of creating awareness of your product / brand as well as creating direct sales. These adverts can be placed on selected Web sites to specifically reach your target audience when it suits you. We have successfully placed many commercial banners on high-performance sites. The keys to success are careful targeting and sharp banner advert design. Contact us for full information about how we can help you, or check out these two popular banner advertising services... Banner Placement PlanPlace your graphical banner on the appropriate high-traffic sites that will expose your Web site to your online target audience. This is usually the most powerful, and simplest, way of generating large volumes of traffic to your site. In the Web environment, circulation is called "impressions" — the number of times an ad or page is seen. Advertising on the Web today is generally based on a CPM rate, which is the cost per 1,000 impressions/advert views. Most sites' rates are between NZ$30 and NZ$100 per CPM, or in other words 3 to 10 cents per advert view. We will identify and analyse sites that are relevant to your Web site's target audience. A Banner Placement Plan will then be created which will contain a selection of the high-performance online advertising options for your Web site. The plan will identify three options for your Web site to place banners on. This will include information on site visitor demographics, pricing and number of impressions for each scenario. As part of this Banner Placement Plan service we include the organisation of the banner placement. Value: NZ $390 +GST Banner Ad DesignWe are experienced in producing high-impact, quick-loading banners that generate well above average click-through rates. The main objective for a banner is to bring your target audience to your site. Our animated banners use effective banner ad design techniques that have been tried and proven. View examples of our work. Value: NZ $190 +GST per animated banner Pro TipYou can usually buy banner advertising space on Web sites on the basis of 'cost per thousand' (CPM). This means that you will pay a set amount for every thousand visitors that see your banner advert. However it is wise to ask for a CPC rate which is an agreed rate for a volume of visitors who click on your banner advert. Even better would be a cost per acquisition (CPA), this would mean that you pay the Web site owner for every visitor that has clicked through to your site via the banner and who has made a purchase. In this scenario if there is no purchase then there would be no payment, this is obviously the most preferred option for any advertiser. |
