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Page 17 of 27

Web Site Design & Web Marketing Definitions : P

Placeholder page
This is a temporary page used for your domain name, whilst your Web site is being developed.

PR (Google PageRank)
A number of link popularity factors combine to produce a rating that Google assigns to your Web site. This rating is called PageRank and is a score between 0-10. It can be viewed from the Google Toolbar.

Prototype
The agreed design concept, but with correct text and functionality. In essence this is the finished Web site.