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Web Site Design & Web Marketing Definitions : R

Ranking/s
This is the term given to the position of a Web site on a search engine results page for searches made using specific keywords or keyword phrase.

Reciprocal link
This is a link to your Web site from a Web site that you link to.

Referrer
When someone visits your Web site by way of clicking a link published on another Web site, the other Web site is called a referrer (this may be a search engine).