Glossary of Terms

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Web Site Design & Web Marketing Definitions : U

Unique visits
Seen in a number of statistics programmes, unique visits refers top the number of people who have visited a Web site at least once in a fixed time frame.

URL Uniform Resource Locator
Pronounced 'earl' this is the address of a Web page or a Web site on the Internet. The URL for Avatar's Web site is: http://www.avatar.co.nz.