Avatar's Web Design Style

Our Web design style originates from a marketing perspective aimed at generating qualified traffic, enquiries and sales. We specialise in Web design that is search engine friendly, sales and marketing-orientated, graphically impactful and highly focussed on usability.

Features Of Our Web Design Style

Structural components and other elements of our Web design style assist with search engine optimisation, sales and marketing and site usability. We aim to adhere to best practises in Web design and marketing. The key features of our Web design style are listed below:

Search Engine Friendly

  • No splash or introduction page
  • Effective use of meta tags
  • Optimal amount of text on the home page and sub pages to drive traffic to the site
  • No frames or excessive use of graphics and Flash animations
  • Search engine friendly and meaningful URLs
  • Site maps
  • Content sections that can be increased easily with additional sub-pages

Usability

  • Two or three paragraphs of text on the home page, broken up with sub-headings and bullet points for Web skimmers (readers)
  • Clear calls to action — usually buttons
  • Clear and easy to use site navigation and paths
  • Above the fold design (i.e. all the important information on a Web page can be seen without scrolling)
  • Sub pages, which have a different layout to the home page

Sales & Marketing

  • Clear calls to action
  • Inclusion of USP (unique selling point)
  • Text and links is positioned to persuade people to take specific actions on the site (i.e. to help conversions)

Web Design Concepts

When we create the design for your Web site, we start by talking to you about any preferences you may have. As you can see from the examples below, this means we can offer a choice of very different looking designs, which still fulfil optimisation, sales, marketing and usability criteria.

Walking LegendsWeb design for Architectural StudiosWeb design for Interior Effectscanterburysports


Designs for Brand-Centric and Information Style Web Sites

These Web sites needed to support a strong corporate brand, enable easy navigation and display large amounts of information.

Web design for Fulton Hogan Road SignsWeb design for PDL GlobalWeb design for Totalspancentury-21


Designs for Tourism Web Sites

Each of these Web sites needed to create a strong graphical impact, display strong call to actions and appear in top positions on search engines in New Zealand's highly competitive tourist industry.

armymuseumnzrentacarWalking LegendsWeb design for Woodland Glen


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