20 Great Topic Ideas For Content Writing

Tuesday, August 21st, 2018

Working On LaptopWell-written content will engage your site visitors and will bring in new traffic from search engines. The ultimate goal would be for people to think your content is so good, that they want to share it with other people on their website, in their newsletter, and on Facebook and other social media platforms.

The aim is to really engage with people, providing helpful information about a topic, all in one place – it’s not about publishing repetitive key words and endless drivel. Creating outstanding content requires creative thought and commitment. Here are some ideas that will fire up your imagination.

  1. Business Lessons. Talk about lessons that you have learned specific to your industry.
  2. Useful Tools. Review tools that you use in your life and business, and explain how those tools are used, create a video or promote an in-house tool and explain its benefits. You can also talk about how a tool you use every day has saved you time and money.
  3. Insightful Lists. Nearly everyone loves a useful list, with subjects like, “Top 5 Reasons to…” etc. Hey, watch out, you’re reading one now!
  4. Common Problems. Ponder common industry roadblocks people come up against, or questions that customers or others ask. Providing helpful answers to typical questions can be a gold mine of opportunity to write content that your target audience will love.
  5. Industry News. Provide opinion pieces about the industry that you know will interest others. For instance, if you are in the property management business, then you could comment about mortgage rates as they occur.
  6. How-To Tutorials. Another area people love is “how-to” content. You could write about a 5-step process that shows people how to do a useful task, or interview an expert and write about their insights.
  7. Company Culture And Values. What it is like to be part of your team and how have your values helped build employee and business relationships.
  8. Industry Events. Are there events or conferences coming up that relate to your business? Or can you write about what happened at the events after they occurred?
  9. Industry Research. Talk about the research that is going on in your industry. Make a prediction about how a new policy or technology will impact the future.
  10. Promotional Content. Host a contest and give away a new product, tickets to an event, or a free consultation. Give updates on how the promotion is going and celebrate the subsequent winners.
  11. Seasonal Variations. At special times of the year such as Christmas or Valentine’s Day, talk about how that affects you and your business or what you do to celebrate.
  12. Re-purpose Existing Content. Once topics are posted or published, you can turn blog posts into videos, or you can take an old popular post and give a modern update or review after a period of time has elapsed.
  13. Incoming Search Terms. Check your website’s incoming search terms in Google Webmaster Tools and write further about the queries searchers on your site are entering. This is generally a sure bet because you know your target audience is interested in these topic areas.
  14. Provocative Material. From time to time you might contemplate an idea that polarises people. Do you have any strong beliefs or opinions on things going on in your industry? As we all know, the media loves a bit of controversy, so this can also be a great way to broaden the coverage of your content.
  15. Educational. Establish yourself as an authority and an expert in your field or industry, write about what you know best and give insider tips and knowledge.
  16. Trending Topics. Discussions on relevant topics that are currently trending creates potential for increased sharing on social media. Jump on the bandwagon and promote your business at the same time.
  17. Best Of Or Most Popular Lists. Consumers love to find out the most popular items as recommended by others, as it comes across as tried and tested. Highlight your best-selling products, highest-ranked services or the best solution to a specific problem.
  18. Yearly Summaries Or Predictions. Sum up the years accomplishments or review past trends and likely developments for the coming year.
  19. Life Hacks. People love to learn new ways to make their life easier, offer insight on how your product or service can improve the daily routine, reduce hassles, save money or waste less time.
  20. Myth Busting. Attracting an audience by dispelling common myths associated with your industry or field of expertise is an easy topic builder. Think “6 things you didn’t know ….” or “You have been doing … wrong all your life”.

Content Writing Tips For SEO

Got your content idea sorted, now it’s time to get stuck in and write! Good content is written to sell a concept or idea with the view to causing your reader to want to act. The action hopefully leading to them buying your product or service and sharing your work with others who may also want to purchase from you.

However good content writing that is going to perform well is not as simple as just writing down everything you know, take a look below for our top 5 tips on content writing for SEO.

Give It A Killer Title

Titles are what draw people in making them want to discover what it is you have to say. Research shows numbers are good, try things like “10 Ways To …”, “Top 5…” and ‘The 7 Best …”. One thing to keep in mind with titles is length; Google recommends between 50 to 60 characters if you do not wish it to be cut off in search results pages.

Write For Your Audience

The number one thing to remember is to write for the reader. Content must be valuable and appeal to the interests of your reader, provide helpful tips, answer a question – think to yourself ‘What’s in it for them?’ And remember not everything needs to be product related, think about industry related questions, topics and areas of interest.

Target Multiple Related Keywords

Google places a heavy focus on multiple related keywords. This includes phrases and sequences of different words that searcher may use when looking for information on a topic. Try to use words that are commonly associated with your product or service.

Improve Readability

Think about formatting, making content easy for skim readers to find the bit they are looking for. Use subheadings, bullet points and numbered lists. Shorten sentences up making them clear and concise and in the active voice. Break up long paragraphs with line spacing making them easier to read.

Longer Is Better

While babbling on about nothing just to pad it out isn’t going to be useful to anyone, general consensus is Google prefers longer content. We are talking 2000 words plus here, the reader’s time spent on the page is used as an indicator of it providing more in depth, accurate and useful information.

Great content has steadily remained at the core of successful digital marketing campaigns for years and that is unlikely to change any time soon. Taking the time to invest in your content writing skills and build high performing, good solid content will pay off both now and in the future.

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Mark started working in the Internet industry in 1994. He went on to startup New Zealand Tourism Online, Avatar and other companies. Mark enjoys meeting with clients and strategising online marketing solutions.

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