Benefits of a blog

Friday, June 3rd, 2011

blog-communicationThere are numerous benefits to having a blog on your website. Here are just a few:

  • Increase your website traffic from search engines by publishing fresh, useful content
  • Generate incoming links from people that like your content
  • Use as low-cost marketing and communication device

Whether you have a blog already, or are considering starting one, here are some simple tips:

  • Blog regularly
  • Choose topics relevant to your target audience
  • Direct your writing to your ideal customer
  • Link to other websites and other pages in your site
  • Include keywords in the blog title and content

For more information and great blogging tips, check out the Avatar blog.

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Mark started working in the Internet industry in 1994. He went on to startup New Zealand Tourism Online, Avatar and other companies. Mark enjoys meeting with clients and strategising online marketing solutions.

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