Curation Link Building

Monday, December 13th, 2010

linkbuildingYou can approach your online content strategy in the same way that a museum curator is a specialist responsible for the care and acquisition of content. Curating online content is about saving readers time by collating high quality content in an easy to use format. If you do a good enough job, it can be a great technique for link building because it will encourage other sites to link to you as an authoritive site.

A good starting point is to think about the needs of your target audience, find a niche and try to package up your content in a compelling way. Ideas on how to approach online content curation are:

  • Establish a blog and update the content regularly
  • Publish content that is relevant to your business and industry
  • Collate other relevant sites in your posts and link to them
  • Tell people in your industry about your site and suggest they link to it

If you’re looking for an example, then our good friends running the Blog nicely demonstrate a site that is curating stats and trends for its target audience.

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Mark started working in the Internet industry in 1994. He went on to startup New Zealand Tourism Online, Avatar and other companies. Mark enjoys meeting with clients and strategising online marketing solutions.

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