Microsoft yahoo search partnership take on google

Wednesday, July 29th, 2009


After months of negotiations, Microsoft and Yahoo have finally unveiled a 10-year web search and online advertising partnership that will help them take on market leader Google.

Microsoft’s new Bing search engine will power Yahoo search, and Yahoo will become the exclusive sales force for both companies’ premium search advertising.

It is hoped that the deal, which should close in early 2010, will give the two partners the scale and resources to take on search giant Google. Watch this space…

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Mark started working in the Internet industry in 1994. He went on to startup New Zealand Tourism Online, Avatar and other companies. Mark enjoys meeting with clients and strategising online marketing solutions.

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