New Zealand Directories For Link Building In 2020

Thursday, May 3rd, 2018

New Zealand Directory LinksFads come and go, but obtaining quality links to your website to build your website’s authority hasn’t changed. The loose early years of link building practices have long gone, in 2018 the emphasis is continuing to be quality over quantity.

It’s important to seek out links from relevant industry-related sites and strong online brands, but it’s still useful to assess directory websites.  Avoid listing your website on gazillions of low authority directories, this is a waste of time and will be detrimental.  To save you trying to sort the wheat from the chaff, we’ve curated the following directory links for you.

New Zealand Directory Links

Here’s a list of directories that the Avatar team assess when link building for New Zealand websites:

  1. Finda.  If you only have the time to submit to one quality directory, then this is a good starting point. Finda offers free and paid listings and is affiliated with Wises maps.
  2. Hotfrog.  Bit of a lengthy submission process, but does provide a good link. Hotfrog allows an in depth explanation of products and services, though has a limited category selection.
  3. Neighbourly.  Neighbourly is sharp, clean and perfect for amplifying the local focus. Submission is via the ‘Business’ section.
  4. Localist.  Great looking directory with good search features. Users are able to place reviews about your business.  Localist has a reliable listing process with listings consistently appearing.
  5. NZPages.  Submission process is a bit “old school” but you get there in the end.  NZ Pages has a good selection of categories but is a fairly ‘Ad heavy’ directory.
  6. Yelp.  Although an internationally based service, Yelp does have a successful NZ specific directory site with a NZ URL. The submission process is fairly straight forward for Yelp, however verification by phone is required.
  7. Zenbu.  A location specific directory with an easy submission process and great search features including ‘Maps’ and ‘Find Nearest’ options. Zenbu listings are visible instantly.
  8. Zipleaf.  One of NZ’s largest online directories, Zipleaf has an easy submission process and the directory is regularly kept up to date.
  9. Fyple.  A good review and ratings directory with up to date features and listings. Fyple has a very easy submission process and listings reliably appear.
  10. NZSB Directory.  An old fashion type directory with strict submission guideline. There can be a bit of a wait for listings to appear, don’t let appearances fool you though, NZSB is still a reasonably good quality link.
  11. Cylex.   An international company with NZ specific business directory. Users can review and rate businesses. Cylex also has good customer support.
  12. Tuugo.  Another world wide directory service with a NZ specific directory site. The listing process is reliable and straight forward.
  13. LocalBD.  Great looking modern directory, with a detailed and easy submission procedure and reliable listing process, not quite the authority level of the directories listed above but still worth submitting to.
  14. New Zealand Web Sites.  Somewhat old fashioned directory, lengthy submission process, not a high authority, but still worth considering.

Along with our above list of tried and tested NZ directories, there are a few notable extra’s to review: NZ Web Directory,  Locallife, Free Business Directory and Love New Zealand.

International Directory Links

While the focus of this blog post is on quality New Zealand links, looking offshore is still beneficial but it is important to stick to good authority, trustworthy sites. To get you started, here are a few that we have found to supplement our Kiwi directory list.

  • Enroll Business.  Listings appear quickly and include a map based locator, the submission process is easy and straight forward, Enroll Business provides a good solid link and is an easy to use directory.
  • Wow City New Zealand.  A worldwide directory of travel, food, real estate and entertainment listings. Wow City has a ‘social media’ feel about it, users can post reviews and easily search by location.
  •  A worldwide directory with New Zealand specific category, so far not a huge amount of NZ listings but still a good authority link.

Further Reading

Some related topics you may find useful…

Finally (and most importantly!), make sure you setup a Google My Business listing for your website.  Creating your Google My Business listing may involve a little more time but it is crucial for optimising for Google local search and Google Maps.  Get in touch with the Avatar team if you’d like any help with SEO and link building.

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Mark started working in the Internet industry in 1994. He went on to startup New Zealand Tourism Online, Avatar and other companies. Mark enjoys meeting with clients and strategising online marketing solutions.

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