When it comes to creating Web sites, companies can often be too close to the project to think like a customer, and identify what motivates them to visit a site and buy from it. Understanding how customers navigate your Web site and how they interpret the information they find there is an important part of… (read more)
After months of negotiations, Microsoft and Yahoo have finally unveiled a 10-year web search and online advertising partnership that will help them take on market leader Google. Microsoft’s new Bing search engine will power Yahoo search, and Yahoo will become the exclusive sales force for both companies’ premium search advertising. It is hoped that the… (read more)
Yahoo has partnered up with US company DeviceVM to bring ‘instant search’ to PC desktops. DeviceVM’s product, Splashtop, already lets users access email, chat, share photos or surf the Web seconds after turning on their PC, and from September, Splashtop-powered PCs will provide a Yahoo branded search box on start-up, bypassing the user’s regular Web… (read more)
It will be interesting to see what Microsoft’s new search engine Bing will do in the New Zealand search space. Google has over 90% market share of New Zealand search traffic, so time will tell if Microsoft’s US$80 to $100 million spend on their marketing launch makes an impact. Granted, little of that spend has… (read more)
Welcome to our new Web site! It’s a day of firsts for us at Avatar HQ. It’s our new Web site’s first day, it’s our first blog entry, it’s the first of July AND it’s the first time you’ll be greeted by our new Web site video intro. Video intro’s are a handy way to… (read more)
