Understanding a person’s intent when entering a search query is not an easy task for computers. Words combined in a search query can carry a wide array of different meanings, interpretations and potential objectives. Figuring out what people want from their search query is the purpose of Google’s RankBrain. A semi-artificially intelligent computer program, RankBrain… (read more)
Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)
Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences. Known as Influencer… (read more)
Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)
Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices. Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)
Many online businesses can easily increase the value of the sale. During the checkout / order process, think about other add-ons that are related to the item that is being purchased. Rental car companies typically do a superb job of this, where they offer extra insurance, snow chains, baby seats etc, but some other sectors… (read more)
For the first time in history, 195 countries were able to reach a joint consensus to take legal action against climate change (at the 2015 United Nations Climate Change Conference). Reaching such a definite, binding decision was no easy process, especially when there are so many parties involved with conflicting stances and perspectives on the… (read more)
A call to action (CTA) is measured by the results it gets and the main measure of success is if people click on it. Websites and their audience widely differ, so what may work on one website won’t always work on another website. Trial and error is essential, and the right fit for your site… (read more)
With the biggest retail season of the year right around the corner, now’s the time to start thinking about targeted advertising to capture as much of this bountiful market as possible. If you already have a paid advertising campaign, you need to redesign your ads to consider this audience. After all, the most successful paid… (read more)
Going into November, it’s a good time to check that you’re prepared for the busiest retail season of the year. Christmas is when many businesses take the bulk of their earnings, so it’s essential to be prepared to make the most of the rush. With packed malls and dozens of outlets offering different deals, browsing… (read more)
"Since 1998, Avatar has created 100's of successful websites. It's not just about developing a sharp looking site, you also need a compelling marketing strategy. Let's talk!"
Mark Rocket, Managing Director
