Whether you’re a first time start up or an established business looking to branch out, defining and presenting your initial business proposition is an integral first step. Business Plans are a strategic management tool that aid in effectively establishing a clear idea of what it is you want to achieve, as well as identifying any… (read more)
With the New Year well underway it’s a good time to evaluate your website performance. For 2019 this will mean taking a good look at page speed – the faster the better. The rise in mobile search and data speeds over the past few years has led to an need for page load speeds to… (read more)
Whether its news, films, TED Talks or sitting around a camp fire, people want to be captivated by a good story. In the world of SEO and online marketing this is no different – the creation of great content boils down to great story telling. People love to hear about interesting journeys. Capturing your audience’s… (read more)
Achieving top Google rankings has been highly reliant on quality back links, a keyword-rich content structure and a solid technical setup. While these things are still crucial, we’ve compiled eight additional suggestions worth taking into account when optimising your website for Google Search in 2018. 1. Improve RankBrain Compatibility RankBrain is a type of artificial intelligence… (read more)
Well-written content will engage your site visitors and will bring in new traffic from search engines. The ultimate goal would be for people to think your content is so good, that they want to share it with other people on their website, in their newsletter, and on Facebook and other social media platforms. The aim… (read more)
SERP Features are anything other than organic results on a Google Search Results Page (SERP), for example a Featured Snippet, Video Link or Map (Local Pack). While traditionally this valuable real estate might have only been populated with paid placements or regular organic results, these Special Features are rapidly growing in significance. Understandably the… (read more)
Have you noticed how site descriptions on Google have increased in size lately? Instead of the usual two or three lines of text visible in the descriptions of the Search Engine Result Page (SERP), from around December 2017 some descriptions have increased to four or five lines. What Is A Snippet? Taking it back to… (read more)
One of the humongous opportunities looming on the technological horizon has been the rise of voice recognition. While the concept of sending emails, commenting on social media, searching for your favourite restaurant or getting directions purely by speaking to your device is not new, it hasn’t previously reached critical mass by being deployed on the… (read more)
For anyone even passively keeping up with SEO trends, it can feel like Google is constantly throwing curveballs your way as they continuously update their algorithm. Every year, it seems like they add a dozen new ranking factors onto the list for website owners to check off in order to rank well in search results…. (read more)
Understanding a person’s intent when entering a search query is not an easy task for computers. Words combined in a search query can carry a wide array of different meanings, interpretations and potential objectives. Figuring out what people want from their search query is the purpose of Google’s RankBrain. A semi-artificially intelligent computer program, RankBrain… (read more)
