New Zealand Web Design & Marketing Blog

Marketing And The Elements Of Value

July 25th, 2017

Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)

Influencer Marketing In NZ

March 10th, 2017
Marketing Influence

Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences.   Known as Influencer… (read more)

Google My Business, Google Places, Google Maps, Google+… What Do They All Do?

October 20th, 2016
Man Using Maps On Smartphone

Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)

What Is Mobile First Web Design?

September 28th, 2016
Mobile First Web Design

Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices.  Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)

Indaba Negotiation Strategy To Reach Big Decisions

January 11th, 2016

For the first time in history, 195 countries were able to reach a joint consensus to take legal action against climate change (at the 2015 United Nations Climate Change Conference). Reaching such a definite, binding decision was no easy process, especially when there are so many parties involved with conflicting stances and perspectives on the… (read more)

Top 10 Reasons Your CTA Isn’t Working

December 7th, 2015
Megaphone

A call to action (CTA) is measured by the results it gets and the main measure of success is if people click on it. Websites and their audience widely differ, so what may work on one website won’t always work on another website. Trial and error is essential, and the right fit for your site… (read more)

How To Write Ads To Convert Christmas Searchers

November 17th, 2015

With the biggest retail season of the year right around the corner, now’s the time to start thinking about targeted advertising to capture as much of this bountiful market as possible. If you already have a paid advertising campaign, you need to redesign your ads to consider this audience. After all, the most successful paid… (read more)

Get Your Online Store Ready For Christmas Shopping

November 3rd, 2015

Going into November, it’s a good time to check that you’re prepared for the busiest retail season of the year. Christmas is when many businesses take the bulk of their earnings, so it’s essential to be prepared to make the most of the rush. With packed malls and dozens of outlets offering different deals, browsing… (read more)

How To Choose A Domain Name For Your Website

September 5th, 2015

Selecting the right domain name for your website is an important part of establishing your online presence. The domain needs to be catchy and memorable, simple to link to, and represent your business’ identity. There are also a number of suffixes available for you to consider, depending on your image, location and target audience. It’s… (read more)

How To Maximise Facebook Advertising Returns

September 1st, 2015

Facebook has the potential to be a great marketing tool for new businesses, or those looking to find a new audience. It connects you directly with consumers and allows you to build trust and create a bond. However, it can take a while and some time in order to gather the momentum needed to self-propagate… (read more)

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