New Zealand Web Design & Marketing Blog

Use Offline Marketing To Increase Website Traffic

July 28th, 2015

Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics. Promoting your website address in the real world can provide a great… (read more)

Rebranding A Business Website

July 12th, 2015

Keeping a fresh brand is an essential part of assuring customers that you’re up to date, on board with modern trends, and financially prosperous. One aspect is certainly updating the website design and structure, but sometimes it’s time to re-think your entire brand. It gives you the opportunity to shed out-of-date names, taglines, colours and… (read more)

5 Tips To Create SEO-Friendly URLs

July 7th, 2015

URLs remain an important part of your SEO setup, as well as an important component of getting your content shared and well received. Balancing the two – readability and SEO grunt – is the key to creating the best possible URLs for your website. Most CMS platforms will automatically generate a URL based on your… (read more)

New Zealand Online Consumer Barometer Data

July 1st, 2015

Find out how New Zealanders access the internet, what they do and how they buy things online to optimise your online presence. The Consumer Barometer with Google is a statistic bundle put together to offer insights to New Zealand businesses about the behaviour of local customers – particularly how they interact with the internet, online… (read more)

Setting Up The Perfect Google+ Business Page

June 11th, 2015

A lot of New Zealand businesses haven’t cottoned on to the value of Google+ yet, which means there’s a great opportunity to be had in many niches. In addition, Google+ (also known as Google Plus) has not yet reached its potential and is expected to be even more important in the near future.  Creating a… (read more)

The Customer Journey To Online Purchase

June 10th, 2015

Understanding the process users go through when making an online purchase is an essential part of creating a successful online marketing campaign. The way people decide which product or service to select is drastically different on the internet due to the wide range of choices and ample information available instantly. Furthermore, the ways people search… (read more)

Google Analytics: Why Build a Custom Dashboard

June 1st, 2015

One of the dangers of such a comprehensive data gathering tool as Google Analytics is overwhelming yourself and your clients with useless, excessive information. There are so many metrics to measure with so many possible variations that it is easy to become lost. To help navigate this, GA provides a default dashboard and reports intended… (read more)

Google Analytics: In-Page Analysis

June 1st, 2015

When researching how your audience sees and interacts with your website, the traditional numbers-on-a-page data can make it difficult to properly visualise. With In-Page Analysis, Google Analytics offers a superb way to apply information from the reports directly onto pages of your website, allowing you to see your site through the eyes of your viewers…. (read more)

Google Analytics : Share Admin Access

June 1st, 2015

Once you’ve set up your Google Analytics to record the key statistics of your website, it’s time to share that data with the people that matter. There are separate software packages that can do this for you on an in-depth, branded level, but the free options provided in Analytics are great for giving a general… (read more)

Google Analytics: Measuring Social Media

June 1st, 2015

For some businesses, measuring the value of social media to business goals will be a high priority. Google Analytics gives you the tools to gain useful knowledge in this area. It measures the traffic coming from these sources and offers information on the audience and their behaviour, enabling you to make decisions about which social… (read more)

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