New Zealand Web Design & Marketing Blog

Google Analytics: An Introduction To Top Reports

June 1st, 2015

For those just getting started with Google Analytics, the easiest way in is to learn the basic functions of the Top Reports provided by the tool. Top Reports are a simple means of accessing the data collected by Analytics, sorted into separate categories and areas to make it easier to find the statistics you need…. (read more)

Google Analytics: Getting Started

June 1st, 2015

Google Analytics is a free service that lets you monitor your website statistics, such as the number of visitors received to your website in any given period. There is a whole range of different data sets that allow you as a website owner to begin to understand the behaviour and demographics of your online website… (read more)

How To Protect Your SEO After A Website Redesign

March 15th, 2015

Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s… (read more)

The Engagement Factor In SEO

February 21st, 2015

The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is… (read more)

Preventing Pogo-Sticking On Your Website

February 9th, 2015

Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as… (read more)

Essential Inbound Marketing Strategies

November 25th, 2014

Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of… (read more)

5 Most Important Link Building Posts of 2014

November 24th, 2014
New Zealand Directory Links

As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With… (read more)

www vs non-www – Which Is Better?

November 18th, 2014

Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just domain.co.nz as the entire address (e.g using http://site.com instead of http://www.site.com). These… (read more)

Newsletter Email Invitation

September 24th, 2014

An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve… (read more)

Pinterest For Business

May 10th, 2014

There’s a lot of fuss being made over the main social media networks as marketing tools, but one that has gained popularity over recent years is often overlooked as an option for businesses. The reason for this is that its focus is slightly different from other social websites, and less about creating a personal profile… (read more)

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