New Zealand Web Design & Marketing Blog

Once you’ve set up your Google Analytics to record the key statistics of your website, it’s time to share that data with the people that matter. There are separate software packages that can do this for you on an in-depth, branded level, but the free options provided in Analytics are great for giving a general… (read more)

For some businesses, measuring the value of social media to business goals will be a high priority. Google Analytics gives you the tools to gain useful knowledge in this area. It measures the traffic coming from these sources and offers information on the audience and their behaviour, enabling you to make decisions about which social… (read more)

For those just getting started with Google Analytics, the easiest way in is to learn the basic functions of the Top Reports provided by the tool. Top Reports are a simple means of accessing the data collected by Analytics, sorted into separate categories and areas to make it easier to find the statistics you need…. (read more)

Google Analytics is a free service that lets you monitor your website statistics, such as the number of visitors received to your website in any given period. There is a whole range of different data sets that allow you as a website owner to begin to understand the behaviour and demographics of your online website… (read more)

Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s… (read more)

The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is… (read more)

Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as… (read more)

Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of… (read more)

As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With… (read more)

Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just domain.co.nz as the entire address (e.g using http://site.com instead of http://www.site.com). These… (read more)