New Zealand Web Design & Marketing Blog

Tips For An Effective “About Us” Page

April 22nd, 2015

Every website needs an “about us” section – it’s what bridges the gap between the visitor and the real people behind the business. As well as finding all the information they need about your product or service and confirmed that it meets their needs, they’re also looking to make a connection with the people beyond… (read more)

How To Create A Blog That Converts

March 30th, 2015

The benefits of a blog, for content marketing and SEO, have long been understood and appreciated by online marketers. The extra word count gives you lots of room for keyword development and creating useful content generates organic links. Another crucial way you can use your blog is to drive conversions themselves. Using a blog as… (read more)

How To Protect Your SEO After A Website Redesign

March 15th, 2015

Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s… (read more)

The Engagement Factor In SEO

February 21st, 2015

The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is… (read more)

Preventing Pogo-Sticking On Your Website

February 9th, 2015

Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as… (read more)

Custom Graphics Creation Tools

January 21st, 2015

Not every web owner is a whiz with Photoshop or other image creation programs and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality,… (read more)

New Year Website Audit

January 5th, 2015

Performing a website audit at the start of the year is a good time to check your website is running as it should be. There are many things you can do yourself for a simple, but effective, audit. Any website can benefit from an audit, as new best practice standards are changing constantly and you… (read more)

Essential Inbound Marketing Strategies

November 25th, 2014

Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of… (read more)

5 Most Important Link Building Posts of 2014

November 24th, 2014
New Zealand Directory Links

As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With… (read more)

www vs non-www – Which Is Better?

November 18th, 2014

Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just as the entire address (e.g using instead of These… (read more)

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