Top Typography Trends for 2012
Sunday, September 9th, 2012
Every website is a balance between style and content, and when these two areas converge, exciting new typographic design emerges. Like any other design element, each year brings new trends and ideas, and mid-way through 2012 we are well poised to examine what has developed, and what is likely to develop in future. Adopting these trends is an excellent way to revamp a tired looking website, and bring it into the modern era.
Mixed Font Faces
One of the defining features of the typographic landscape right now is the mix and matching of different font faces, creating a harmonious whole. This is extremely difficult to achieve, as mixing the wrong fonts together looks awkward, amateurish and off-putting. When done correctly however, it shows a mix of different voices and a true penchant for design and taste. It breaks up an otherwise monotonous page of text and uses font to build design and tell a visual story.
As an offshoot of web design in general steering more towards simple, usable design, fonts are getting bigger and bigger. Not across the entire website of course, but in essential graphics and headers, large fonts make their point simply, boldly and effectively. High resolution screens have also paved the way for breaking out of small fonts and embracing the large – particularly for standalone design elements.
Another result in the trend towards minimal, clean, “up-front” design is the increased use of spacing to bring focus to smaller, more critically chosen elements on the page. Text is no exception, and increasing space around lettering so that it floats and takes place as a design element of its own is the latest part of this trend. Spacing can include the distance between lines, the distance between letters, and the distance between headers and content. Mixing values is a significant part of making this visually interesting and effective.
Mixed Font Weights
Adjusting the font weight (which works in increments of 100 ranging from 100 to 1000) is an excellent way to diversify font design and bring focus and attention to particular lines or words. You can also user thin, ultra light, light and black values to give you a range of different font weights to work with. Mixing font weights correctly makes it easier for the reader to take away key information or calls to action.
Some underestimate the power of typography in web design, but it can revive dated websites, refine the style of the site, and even stand as a design element of its own. These 2012 trends will help refresh your website and give you new ideas on how you can mix style and content.
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