Use Offline Marketing To Increase Website Traffic

Tuesday, July 28th, 2015

Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics.

Promoting your website address in the real world can provide a great opportunity to get more online visits. There are myriad different ways you can use offline marketing to increase your website traffic, some options include:

  • avatar smolBuilding signage
  • Footer path signage
  • Billboards
  • Brochures
  • Flyers
  • Footpath chalk art
  • Tradeshows
  • Sponsor events
  • Vehicles
  • Letterheads
  • Business cards

Just mentioning your website address is not always enough for people to take the next step to view you online. For best results, try to include a compelling call to action or reason for people to go to your website.

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Katie is a lover of words and art, born and raised in Christchurch. With a BA in English and Japanese, she’s happiest tapping away at her keyboard writing copy or articles, or else working on the latest illustration. To balance the creative side, Katie is also very motivated and a bit of a perfectionist, which helps with her SEO duties. Although her hobbies could probably be described as art, art and more art, she also enjoys long walks, good friends and travel.

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