Keyword research is the process of identifying the words and phrases that people use to search for your product or service in search engines like Google. Choosing the right keywords is one of the main factors that will determine the success of your SEO campaigns. If your website is not optimised for the right keywords… (read more)
Search engines are used widely for research before buying a product or service (Google says it’s over 50%), so this makes a compelling starting point on why SEO should be a priority. There’s little point in having a website if no one can find it, and search engines are usually the primary traffic source for successful… (read more)
Heard of SEO but not really sure what it is or how it can be of use to you and your business? Read on to find out more about Search Engine Optimisation, tips for boosting local and video SEO as well as some insight into what an SEO specialist can do for you! What Is… (read more)
Responsive Web Design (or RWD) is not just a trend or optional design extra any more – it is now an industry standard. If your website is not user friendly on all devices and all screen sizes then you are missing out! With more and more users accessing the internet from their smartphones, laptops or… (read more)
Creating a professional website is one of the most important aspects of any digital marketing strategy. Your website performs a number of important tasks including to inform, explain, boost brand recognition and drive sales. Optimising the design of your website can make a huge difference to its effectiveness and also increase conversions. What do you… (read more)
Looking for a versatile website platform that allows you to start a blog, post video tutorials, set up an eCommerce site, create a portfolio and manage your own edits and additions? Then WordPress is the one for you! Read on to find out more about how to use WordPress, its functionality and how to safely… (read more)
Many businesses don’t understand the value of building blog content on their website. We often get asked questions like why do I need a blog? And what does blogging do for my business? The short answer here is the importance of blogging stems from one of the key factors in all digital marketing strategies –… (read more)
Since starting 20 years ago, the Google online ads platform has gone through many iterations and has established itself as the dominant online advertising option in New Zealand. It’s no surprise that in 2020 Google Ads continues to be a crucial component of internet marketing. Paid Search Is Still On Top 61.3 per cent… (read more)
Want to get a basic website up and running quickly? Setting up a Google My Business website may be just what you’re looking for, and the best part is – it’s free! The Google My Business Website Builder is designed for people to create a website in a matter of minutes without the need for… (read more)
For anyone even passively keeping up with SEO trends, it can feel like Google is constantly throwing curveballs your way as they continuously update their algorithm. Every year, it seems like they add a dozen new ranking factors onto the list for website owners to check off in order to rank well in search results…. (read more)
