Whether you’re a first time start up or an established business looking to branch out, defining and presenting your initial business proposition is an integral first step. Business Plans are a strategic management tool that aid in effectively establishing a clear idea of what it is you want to achieve, as well as identifying any… (read more)
With the biggest retail season of the year right around the corner, now’s the time to start thinking about targeted advertising to capture as much of this bountiful market as possible. If you already have a paid advertising campaign, you need to redesign your ads to consider this audience. After all, the most successful paid… (read more)
Going into November, it’s a good time to check that you’re prepared for the busiest retail season of the year. Christmas is when many businesses take the bulk of their earnings, so it’s essential to be prepared to make the most of the rush. With packed malls and dozens of outlets offering different deals, browsing… (read more)
In case you were wondering how important optimising your website for mobile searchers is, the answer from Google is now a resounding “very”. The search giant – which is responsible for the vast majority of all internet searches – is notorious for withholding information and only dispensing what it wants to. That’s how you know… (read more)
What does an SEO specialist actually do all day? SEO tasks can sound confusing if you’re not familiar with the terms and lingo. Each SEO consultant has their own way of doing things, but here are some example tasks you would typically expect to see. Liaising With Clients The point of SEO is to work… (read more)
With all the insight Google Analytics offers us these days, it can sometimes be more bamboozling than insightful – you see people getting all the way through your shopping cart, but they then abandon the purchase. Without being able to reach through the internet and ask people “hey, what went wrong?”, it can be discouraging… (read more)
Selecting the right domain name for your website is an important part of establishing your online presence. The domain needs to be catchy and memorable, simple to link to, and represent your business’ identity. There are also a number of suffixes available for you to consider, depending on your image, location and target audience. It’s… (read more)
Facebook has the potential to be a great marketing tool for new businesses, or those looking to find a new audience. It connects you directly with consumers and allows you to build trust and create a bond. However, it can take a while and some time in order to gather the momentum needed to self-propagate… (read more)
User experience is one of the driving forces of modern web design trends and practices – creating a pleasant experience for the visitor means they’re much more likely to stick around, keep browsing and ultimately feel happy utilising you and your business. It shows you’re professional and understand their needs and point of view. This… (read more)
Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics. Promoting your website address in the real world can provide a great… (read more)
"Since 1998, Avatar has created 100's of successful websites. It's not just about developing a sharp looking site, you also need a compelling marketing strategy. Let's talk!"
Mark Rocket, Managing Director
