Improving the user experience (UX) is one of the driving forces of modern web design trends and practices. Creating a pleasant experience for visitors to your website means they’re much more likely to stick around, keep browsing and ultimately feel happy placing their trust in your business. Positive user experiences give the impression you are… (read more)
Whether you’re a first time start up or an established business looking to branch out, defining and presenting your initial business proposition is an integral first step. Business Plans are a strategic management tool that aid in effectively establishing a clear idea of what it is you want to achieve, as well as identifying any… (read more)
With the biggest retail season of the year right around the corner, now’s the time to start thinking about targeted advertising to capture as much of this bountiful market as possible. If you already have a paid advertising campaign, you need to redesign your ads to consider this audience. After all, the most successful paid… (read more)
Going into November, it’s a good time to check that you’re prepared for the busiest retail season of the year. Christmas is when many businesses take the bulk of their earnings, so it’s essential to be prepared to make the most of the rush. With packed malls and dozens of outlets offering different deals, browsing… (read more)
Selecting the right domain name for your website is an important part of establishing your online presence. The domain needs to be catchy and memorable, simple to link to, and represent your business’ identity. There are also a number of suffixes available for you to consider, depending on your image, location and target audience. It’s… (read more)
Facebook has the potential to be a great marketing tool for new businesses, or those looking to find a new audience. It connects you directly with consumers and allows you to build trust and create a bond. However, it can take a while and some time in order to gather the momentum needed to self-propagate… (read more)
Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics. Promoting your website address in the real world can provide a great… (read more)
Keeping a fresh brand is an essential part of assuring customers that you’re up to date, on board with modern trends, and financially prosperous. One aspect is certainly updating the website design and structure, but sometimes it’s time to re-think your entire brand. It gives you the opportunity to shed out-of-date names, taglines, colours and… (read more)
URLs remain an important part of your SEO setup, as well as an important component of getting your content shared and well received. Balancing the two – readability and SEO grunt – is the key to creating the best possible URLs for your website. Most CMS platforms will automatically generate a URL based on your… (read more)
Find out how New Zealanders access the internet, what they do and how they buy things online to optimise your online presence. The Consumer Barometer with Google is a statistic bundle put together to offer insights to New Zealand businesses about the behaviour of local customers – particularly how they interact with the internet, online… (read more)
"Since 1998, Avatar has created 100's of successful websites. It's not just about developing a sharp looking site, you also need a compelling marketing strategy. Let's talk!"
Mark Rocket, Managing Director
