New Zealand Web Design & Marketing Blog

The Customer Journey To Online Purchase

June 10th, 2015

Understanding the process users go through when making an online purchase is an essential part of creating a successful online marketing campaign. The way people decide which product or service to select is drastically different on the internet due to the wide range of choices and ample information available instantly. Furthermore, the ways people search… (read more)

Google Analytics: In-Page Analysis

June 1st, 2015

When researching how your audience sees and interacts with your website, the traditional numbers-on-a-page data can make it difficult to properly visualise. With In-Page Analysis, Google Analytics offers a superb way to apply information from the reports directly onto pages of your website, allowing you to see your site through the eyes of your viewers…. (read more)

Google Analytics : Share Admin Access

June 1st, 2015

Once you’ve set up your Google Analytics to record the key statistics of your website, it’s time to share that data with the people that matter. There are separate software packages that can do this for you on an in-depth, branded level, but the free options provided in Analytics are great for giving a general… (read more)

Google Analytics: Measuring Social Media

June 1st, 2015

For some businesses, measuring the value of social media to business goals will be a high priority. Google Analytics gives you the tools to gain useful knowledge in this area. It measures the traffic coming from these sources and offers information on the audience and their behaviour, enabling you to make decisions about which social… (read more)

Google Analytics: Getting Started

June 1st, 2015

Google Analytics is a free service that lets you monitor your website statistics, such as the number of visitors received to your website in any given period. There is a whole range of different data sets that allow you as a website owner to begin to understand the behaviour and demographics of your online website… (read more)

How To Protect Your SEO After A Website Redesign

March 15th, 2015

Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s… (read more)

The Engagement Factor In SEO

February 21st, 2015

The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is… (read more)

Preventing Pogo-Sticking On Your Website

February 9th, 2015

Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as… (read more)

Essential Inbound Marketing Strategies

November 25th, 2014

Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of… (read more)

5 Most Important Link Building Posts of 2014

November 24th, 2014
New Zealand Directory Links

As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With… (read more)

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