New Zealand Web Design & Marketing Blog

How To Create A Blog That Converts

March 30th, 2015

The benefits of a blog, for content marketing and SEO, have long been understood and appreciated by online marketers. The extra word count gives you lots of room for keyword development and creating useful content generates organic links. Another crucial way you can use your blog is to drive conversions themselves. Using a blog as… (read more)

How To Protect Your SEO After A Website Redesign

March 15th, 2015

Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s… (read more)

The Engagement Factor In SEO

February 21st, 2015

The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is… (read more)

Preventing Pogo-Sticking On Your Website

February 9th, 2015

Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as… (read more)

Custom Graphics Creation Tools

January 21st, 2015

Not every web owner is a whiz with Photoshop or other image creation programs and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality,… (read more)

New Year Website Audit

January 5th, 2015

Performing a website audit at the start of the year is a good time to check your website is running as it should be. There are many things you can do yourself for a simple, but effective, audit. Any website can benefit from an audit, as new best practice standards are changing constantly and you… (read more)

Essential Inbound Marketing Strategies

November 25th, 2014

Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of… (read more)

5 Most Important Link Building Posts of 2014

November 24th, 2014
New Zealand Directory Links

As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With… (read more)

Newsletter Email Invitation

September 24th, 2014

An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve… (read more)

8 Reasons Why You Need A Mobile Device Friendly Website

September 8th, 2014

Mobile devices make up a significant portion of daily Internet usage, and this number only looks set to increase into the future as we integrate smart phones and tablets further into our lives. If you had a high street shop and 10 people out of a 100 had a bad experience, you’d probably do something… (read more)

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