New Zealand Web Design & Marketing Blog

Newsletter Email Invitation

September 24th, 2014

An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve… (read more)

Pinterest For Business

May 10th, 2014

There’s a lot of fuss being made over the main social media networks as marketing tools, but one that has gained popularity over recent years is often overlooked as an option for businesses. The reason for this is that its focus is slightly different from other social websites, and less about creating a personal profile… (read more)

Best WordPress Google Maps Plugins

April 7th, 2014

Almost all of us use Google Maps on a regular basis on our phones, tablets and when Googling locations, but you may be surprised to find how it can easily be integrated into a WordPress website as well. The wealth of data and geographical information it provides can be formatted and  inserted into pages in… (read more)

Best Free Graphic And Icon Sets

December 3rd, 2013

Having slick, professional looking graphic design is a huge part of what makes good web design stand out from the crowd. Ideally you would get these custom made for your website, but for many first-time site owners or small businesses the cost involved in commissioning design work can be a little bit steep. Fortunately there… (read more)

Google Analytics ‘(not provided)’ Keyword Data

October 20th, 2013

On September 23rd, Google flipped a switch that made all searches clicked on in its Search Engine Results Pages (SERP’s) “secure”. What does this mean for someone that runs a website? Well, for those website owners and managers who like to see what search term a visitor used to find their site, they will no… (read more)

Google Analytics: Goals and Conversions

July 29th, 2013

Last updated May 2015 Most businesses judge the success of their website through sales and enquiries, and Analytics provides a sophisticated tool enabling accurate measurement. While Analytics provides an abundance of useful data on visitor numbers and behaviour, its use as a financial tool really lies in being able to set up business goals or… (read more)

Google Keyword Planner

July 9th, 2013

Online marketers using the trusty Google Keyword Tool may have noticed an alert at the top of the page, letting them know that in the next couple of months the tool is going to be eliminated. However there’s no need to fear just yet, as it simply means Google is herding users towards a new… (read more)

Google Tag Manager

May 19th, 2013

Any online marketer will understand the pain of trying to get onsite changes made quickly. Google Tag Manager aims to make this easier by giving external users access to a portion of the code which they can alter and add tags to from a remote website. With this, updating the tags for Google Analytics, conversion… (read more)

Google Drive Tips

May 13th, 2013

Google Drive is one of the excellent web-based tools that Google offers free of charge to anyone with a Google or Gmail account. Without paying a cent you can use up to 25GB of online storage, with options to expand for modest monthly fees. This gives you an online storage facility that you can access… (read more)

RSS Feeds And Google Reader Replacements

April 12th, 2013

If you read a lot of blogs and news websites, it’s possible you’ve seen an RSS feed logo without entirely understanding what it is. For consumers of constantly-updated online media, it’s a true lifesaver. RSS (or Rich Site Summary) is an automated stream that takes the newly created content of a website – be it… (read more)

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