New Zealand Web Design & Marketing Blog

Rich Snippets And Schema

March 26th, 2013

One of the problems that has beleaguered the internet is that the sheer diversity and volume of content makes it extremely difficult to categorise and present meaningful search results.  Schema.org is a collaborative effort between Google, Yahoo and Bing to try to homogenise the language used to add extra information that appears with a listing… (read more)

6 Tips For Boosting eCommerce Sales

February 3rd, 2013

As our previous post examined, eCommerce is truly taking off in New Zealand, and with these trends in mind many businesses will be looking to expand into the digital sales arena. Offering huge freedom of choice and global buying power, online retail has many advantages. However it does require a different strategy to running a… (read more)

Measuring True Website Traffic

January 22nd, 2013

When it comes to measuring the success of your website, it is tempting to look for the biggest number – the page view count. This is a total of all the views the pages across your website have received, and if it’s a high number, it indicates that your website is doing well and becoming… (read more)

New Zealand Ecommerce Statistics

November 25th, 2012

New Zealand can be a little slow in adopting new technology standards, but there is one area where growth here is on par even ahead of other countries – online shopping. These statistics, compiled by eWAY, paint an interesting picture. Perhaps because we are so isolated with many brands or products unavailable to us, or… (read more)

The End Of .com Dominance?

September 25th, 2012

Ever since the dawn of the internet, a digital real estate game has been afoot. Domain names are the addresses of websites, and just like the real world, prime addresses come at hefty prices. In 2009, Insure.com sold for $16 million to QuinStreet – an incredible sum for nine letters and a dot. Of course,… (read more)

Pondering Clean Web Design

September 20th, 2012

Clean web design is part of an overall design trend towards websites that are intuitive, user-oriented, and minimalist. It means stripping back unnecessary elements and bringing that which is most important to the fore, and arranging it in a way that is clear and concise for the viewer. Doing this while still maintaining the personality… (read more)

Is Penguin 2.0 On The Horizon?

September 17th, 2012

All Google updates experience ongoing change and adjustments, and the Penguin update is no exception. The first iteration went live earlier this year, and in the crosshairs were spammy, keyword-stuffed contents and low quality links. Since this was a new, dramatic change to the algorithm, SEO experts know from experience – and Google acknowledges this… (read more)

Top Typography Trends for 2012

September 9th, 2012

Every website is a balance between style and content, and when these two areas converge, exciting new typographic design emerges. Like any other design element, each year brings new trends and ideas, and mid-way through 2012 we are well poised to examine what has developed, and what is likely to develop in future. Adopting these… (read more)

Setting Up a Google+ Business Listing

September 4th, 2012

If you own a business, chances are Google has a huge amount to offer you in terms of directing traffic and gaining a new audience. Google offers free business listings that carry details of your location and contact number right to the front page of their search results. In the coming months, this service will… (read more)

Web Design For Search Engine Rankings

August 27th, 2012

There are two main viewers who should be catered to in any good web design – your target audience, and search engines. The latter may seem rather strange to some, given that search engines don’t exactly have eyes or a buyer’s agenda. It’s important to realise, however, that search engines do in fact “read” your… (read more)

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