New Zealand Web Design & Marketing Blog

Web Design With A Marketing Focus

August 20th, 2012

The difference between an average website and a truly profitable one comes down to one thing – marketing. You can create the most high-tech, content rich site imaginable, but until you market it correctly it simply sits in a void, unconnected and unvisited. The internet is such a vast place and practically anyone can build… (read more)

Facebook for Business

July 23rd, 2012

Facebook is the largest social media network in the world, and with the addition of separate brand pages that can be updated and customised by a business or product, the gates are now open to harness its captive audience for advertising and marketing. All good Facebook strategies revolve around attaining more “Likes” – both of… (read more)

A Guide to Google Webmaster Tools

July 23rd, 2012

Google Webmaster Tools is essential for the monitoring of any site, providing you with insider information on how their search engine views your site, whether it currently has an issues and even if the security has been breached with malware. Like all Google products, it’s free and easy to use. Here’s a rundown on the… (read more)

How The Rise In Smartphones Affects New Zealand Business

June 15th, 2012

A recent study released by Google shows that smartphone usage in New Zealand is at an all-time high, and is only set to continue rising. So what does this mean for businesses? What kind of applications are available, and how can they improve your customer engagement and sales? There are many answers, including some that… (read more)

New Zealand Smartphone Surge

June 13th, 2012

The test of any technology is whether it is picked up by the mainstream, and here in New Zealand, smartphones well and truly have.  According to a recent Google study, 44% of Kiwis use a smartphone device on a regular basis – a number that is only forecasted to climb. We’re also using these phones… (read more)

9 Google Products to Boost Your Business

June 4th, 2012

We all know Google first and foremost as the world’s largest and most-used search engine. Its colourful logo is synonymous with ease of use and fast results. There are also numerous other great products that Google create and distribute free of charge, that not everyone knows about. What’s more, many of these have practical functions… (read more)

Introducing Google Drive, Formerly Known as Google Docs

May 29th, 2012

Many schools, businesses and individuals have been using the fast, simple file storage capabilities of Google Docs to upload, edit and share documents for many years now. In May 2012, Google has rolled out the newest iteration – a general update to the service they now call “Google Drive”. Google Drive has been speculated about… (read more)

Using Quora To Find And Share Web Content

May 28th, 2012

Aggregate sites that compile and share written content have been around the web for a while now, but there’s one site on the scene that seeks to make the process much more relevant, engaging and useful. By creating a personalised experience for each user and putting them in touch with information that is directly relevant… (read more)

Google Penguin Update

April 30th, 2012

The average searcher may not realise, but Google continually updates its search facility (or “algorithm”). They aim to constantly improve the quality of results, and tweak and modify to try and get the best sites to come out on top. Many of the changes are minor, sometimes Google rolls out an update that can only… (read more)

Search Engine Changes In 2011

April 17th, 2012

There were some big changes to the search engine landscape last year, and if you’re a website owner, these are a few things you should keep in mind for the future. Five key areas were: Google’s Panda Update Caffeine Site Speed as Ranking Signal Socialisation of Searches Schema If you have no idea what pandas… (read more)

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