New Zealand Web Design & Marketing Blog

Using Photography In Web Design

September 2nd, 2013

Sourcing compelling photography and/or imagery for your website is crucial. In particular, photographs convey a lot about your product, premises or service. Poor photographs will make a web site appear cheap and unprofessional. Therefore it’s essential to expend a little time, effort and resource to make sure you get the right result. Commissioning Photos For… (read more)

Google Analytics: Goals and Conversions

July 29th, 2013

Last updated May 2015 Most businesses judge the success of their website through sales and enquiries, and Analytics provides a sophisticated tool enabling accurate measurement. While Analytics provides an abundance of useful data on visitor numbers and behaviour, its use as a financial tool really lies in being able to set up business goals or… (read more)

Google Keyword Planner

July 9th, 2013

Online marketers using the trusty Google Keyword Tool may have noticed an alert at the top of the page, letting them know that in the next couple of months the tool is going to be eliminated. However there’s no need to fear just yet, as it simply means Google is herding users towards a new… (read more)

Google Tag Manager

May 19th, 2013

Any online marketer will understand the pain of trying to get onsite changes made quickly. Google Tag Manager aims to make this easier by giving external users access to a portion of the code which they can alter and add tags to from a remote website. With this, updating the tags for Google Analytics, conversion… (read more)

WordPress Plugin Updates

May 16th, 2013

WordPress is in a constant state of development. This means that even once a plugin is released, it will usually have ongoing support that fixes bugs, adds new features, streamlines the code or optimises it to work with new WordPress releases. These updates are provided free of charge, and it’s important to keep all your… (read more)

Google Drive Tips

May 13th, 2013

Google Drive is one of the excellent web-based tools that Google offers free of charge to anyone with a Google or Gmail account. Without paying a cent you can use up to 25GB of online storage, with options to expand for modest monthly fees. This gives you an online storage facility that you can access… (read more)

RSS Feeds And Google Reader Replacements

April 12th, 2013

If you read a lot of blogs and news websites, it’s possible you’ve seen an RSS feed logo without entirely understanding what it is. For consumers of constantly-updated online media, it’s a true lifesaver. RSS (or Rich Site Summary) is an automated stream that takes the newly created content of a website – be it… (read more)

Rich Snippets And Schema

March 26th, 2013

One of the problems that has beleaguered the internet is that the sheer diversity and volume of content makes it extremely difficult to categorise and present meaningful search results.  Schema.org is a collaborative effort between Google, Yahoo and Bing to try to homogenise the language used to add extra information that appears with a listing… (read more)

Tips For Best Blog Design

February 6th, 2013

The fundamental aim of any blog is creating content that is interesting and sharable, however the way this content is framed is critically important as well. While it’s true that good posts will shine through a dull or uninspiring design, a clever, relevant blog layout will take your words to new heights. Here are some… (read more)

6 Tips For Boosting eCommerce Sales

February 3rd, 2013

As our previous post examined, eCommerce is truly taking off in New Zealand, and with these trends in mind many businesses will be looking to expand into the digital sales arena. Offering huge freedom of choice and global buying power, online retail has many advantages. However it does require a different strategy to running a… (read more)

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