Whether its news, films, TED Talks or sitting around a camp fire, people want to be captivated by a good story. In the world of SEO and online marketing this is no different – the creation of great content boils down to great story telling. People love to hear about interesting journeys. Capturing your audience’s… (read more)
Achieving top Google rankings has been highly reliant on quality back links, a keyword-rich content structure and a solid technical setup. While these things are still crucial, we’ve compiled eight additional suggestions worth taking into account when optimising your website for Google Search in 2018. 1. Improve RankBrain Compatibility RankBrain is a type of artificial intelligence… (read more)
Well-written content will engage your site visitors and will bring in new traffic from search engines. The ultimate goal would be for people to think your content is so good, that they want to share it with other people on their website, in their newsletter, and on Facebook and other social media platforms. The aim… (read more)
SERP Features are anything other than organic results on a Google Search Results Page (SERP), for example a Featured Snippet, Video Link or Map (Local Pack). While traditionally this valuable real estate might have only been populated with paid placements or regular organic results, these Special Features are rapidly growing in significance. Understandably the… (read more)
Have you noticed how site descriptions on Google have increased in size lately? Instead of the usual two or three lines of text visible in the descriptions of the Search Engine Result Page (SERP), from around December 2017 some descriptions have increased to four or five lines. What Is A Snippet? Taking it back to… (read more)
Fads come and go, but obtaining quality links to your website to build your website’s authority hasn’t changed. The loose early years of link building practices have long gone, in 2018 the emphasis is continuing to be quality over quantity. It’s important to seek out links from relevant industry-related sites and strong online brands, but… (read more)
One of the humongous opportunities looming on the technological horizon has been the rise of voice recognition. While the concept of sending emails, commenting on social media, searching for your favourite restaurant or getting directions purely by speaking to your device is not new, it hasn’t previously reached critical mass by being deployed on the… (read more)
Understanding a person’s intent when entering a search query is not an easy task for computers. Words combined in a search query can carry a wide array of different meanings, interpretations and potential objectives. Figuring out what people want from their search query is the purpose of Google’s RankBrain. A semi-artificially intelligent computer program, RankBrain… (read more)
Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)
Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences. Known as Influencer… (read more)
"Since 1998, Avatar has created 100's of successful websites. It's not just about developing a sharp looking site, you also need a compelling marketing strategy. Let's talk!"
Mark Rocket, Managing Director
