New Zealand Web Design & Marketing Blog

Marketing And The Elements Of Value

July 25th, 2017

Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)

Influencer Marketing In NZ

March 10th, 2017
Marketing Influence

Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences.   Known as Influencer… (read more)

Google My Business, Google Places, Google Maps, Google+… What Do They All Do?

October 20th, 2016
Man Using Maps On Smartphone

Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)

What Is Mobile First Web Design?

September 28th, 2016
Mobile First Web Design

Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices.  Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)

Indaba Negotiation Strategy To Reach Big Decisions

January 11th, 2016

For the first time in history, 195 countries were able to reach a joint consensus to take legal action against climate change (at the 2015 United Nations Climate Change Conference). Reaching such a definite, binding decision was no easy process, especially when there are so many parties involved with conflicting stances and perspectives on the… (read more)

Top 10 Reasons Your CTA Isn’t Working

December 7th, 2015

A call to action (CTA) is measured by the results it gets and the main measure of success is if people click on it. Websites and their audience widely differ, so what may work on one website won’t always work on another website. Trial and error is essential, and the right fit for your site… (read more)

Setting Up The Perfect Google+ Business Page

June 11th, 2015

A lot of New Zealand businesses haven’t cottoned on to the value of Google+ yet, which means there’s a great opportunity to be had in many niches. In addition, Google+ (also known as Google Plus) has not yet reached its potential and is expected to be even more important in the near future.  Creating a… (read more)

Google Analytics: Why Build a Custom Dashboard

June 1st, 2015

One of the dangers of such a comprehensive data gathering tool as Google Analytics is overwhelming yourself and your clients with useless, excessive information. There are so many metrics to measure with so many possible variations that it is easy to become lost. To help navigate this, GA provides a default dashboard and reports intended… (read more)

Google Analytics: An Introduction To Top Reports

June 1st, 2015

For those just getting started with Google Analytics, the easiest way in is to learn the basic functions of the Top Reports provided by the tool. Top Reports are a simple means of accessing the data collected by Analytics, sorted into separate categories and areas to make it easier to find the statistics you need…. (read more)

www vs non-www – Which Is Better?

November 18th, 2014

Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just as the entire address (e.g using instead of These… (read more)

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