New Zealand Web Design & Marketing Blog

Personalise web copy

June 9th, 2010

Have a good read through your website. Does your copy use words like “you” and “your” when referring to clients, or is there a lot of “we” and “us”? A common mistake made when writing copy is using company-focused language rather than customer-focused. The copy you use tells your potential client where your focus is… (read more)

WordPress themes

May 31st, 2010

WordPress themes provide a fast and easy solution to your Web site and/or blogging needs. There is a wide selection of top quality themes that can be customised to better suit your business style, or for the more technically advanced, themes can be created from scratch.  Some benefits of WordPress themes are: They’re affordable (and… (read more)

Improving trust with clients

May 19th, 2010

Creating and improving trust with your clients is an important part of any online presence. It encourages clients to buy your service or product and helps to create an ongoing client-business relationship. Here are four quick ideas to consider: Testimonials are a great way of showing new clients that your existing clients respect you and… (read more)


April 29th, 2010

jQuery is a development tool that can be used to visually enhance elements of your Web site, including menus and photo galleries. It offers a faster, easier and more cost-effective way of displaying animation and interactive widgets. jQuery can be more than 3 times faster to work with than Flash and is compatible with the… (read more)

Google to add facebook updates

March 3rd, 2010

After signing a deal with Twitter last December to incorporate tweets in their real time search results, reports are emerging that Google has finally agreed to a deal with Facebook to include status updates from Pages. Facebook Pages are used by groups and businesses to promote their products and services, and according to, there are currently over… (read more)

Update copyright 2010

January 17th, 2010

The New Year has arrived, and so has the time to update the copyright date on your website and/or blog. You may not consider this a priority, but from a branding point of view, it is important to show your customers that your site is up to date, and also makes your site appear more… (read more)

Making contact 2010

January 14th, 2010

Back in the 80’s a classic film came out called ‘2010: The Year We Make Contact‘. We suspect most of you will not be making contact with an alien intelligence this year, but you will likely want to regularly communicate with your clients and business associates. Email newsletters are a fast and cost-effective way for… (read more)

Avatar christmas break

December 24th, 2009

The Avatar team will be heading off for a Christmas break at 3pm on Wednesday the 24th of December 2009. We’ll be back on deck, refreshed, recharged and ready to tackle the New Year on Monday 11th January 2010. If you have an urgent Avatar request during this time, please call our office message service… (read more)

Page load speed ranking factor

December 16th, 2009

Over the last few weeks, there has been lots of talk about Google’s suggestion that page load speed may become a ranking factor in 2010. While nothing has been confirmed yet, recent comments from Google Software Engineer, Matt Cutts make it seem increasingly likely, so we thought we’d provide you with all the information you… (read more)

Twitter real time searching

October 29th, 2009

Google and Bing have announced that they will start indexing messages sent via microblogging service Twitter, instantly. While some posts from Twitter are already showing up in the search engines, deals struck with Twitter will allow all public feeds to be shown almost as soon as they have been written. We are quietly impressed with… (read more)

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