New Zealand Web Design & Marketing Blog

Cms trends joomla wordpress drupal

October 22nd, 2009

With the rising popularity of open source content management systems (CMS) in the Web industry over the last few years, we thought it might be interesting to see what’s hot in the CMS world. Take a look at this CMS comparison graph to see how five popular CMS’ stack up in Google Trends, a tool… (read more)

Yellowbird Interactive Video

October 15th, 2009

We’re suitably impressed here at Avatar with yellowBird’s 360 degree 3D video technology. It sets a very exciting precedent for online video, as it allows the viewer to peek beyond the frames and control the viewing direction. Check out the sample video here shot at a music concert, and you’ll understand why we think it’s… (read more)

Microsoft yahoo search partnership take on google

July 29th, 2009

After months of negotiations, Microsoft and Yahoo have finally unveiled a 10-year web search and online advertising partnership that will help them take on market leader Google. Microsoft’s new Bing search engine will power Yahoo search, and Yahoo will become the exclusive sales force for both companies’ premium search advertising. It is hoped that the… (read more)

Benefits Of Web Site User Testing

July 29th, 2009

When it comes to creating Web sites, companies can often be too close to the project to think like a customer, and identify what motivates them to visit a site and buy from it. Understanding how customers navigate your Web site and how they interpret the information they find there is an important part of… (read more)

Instant desktop web search

July 24th, 2009

Yahoo has partnered up with US company DeviceVM to bring ‘instant search’ to PC desktops. DeviceVM’s product, Splashtop, already lets users access email, chat, share photos or surf the Web seconds after turning on their PC, and from September, Splashtop-powered PCs will provide a Yahoo branded search box on start-up, bypassing the user’s regular Web… (read more)

To blog or not to blog

July 9th, 2009

Everyone seems to be jumping on the social networking bandwagon, and everyone from Al Gore to Yoko Ono seems to be ‘Tweeting’ and ‘Blogging’ these days. But most businesses have yet to get on board, and many wonder whether blogging is actually relevant or beneficial for their business. Search engines prefer new content to old,… (read more)

Bing for new zealand search

July 6th, 2009

It will be interesting to see what Microsoft’s new search engine Bing will do in the New Zealand search space. Google has over 90% market share of New Zealand search traffic, so time will tell if Microsoft’s US$80 to $100 million spend on their marketing launch makes an impact. Granted, little of that spend has… (read more)

Web site video intro

June 30th, 2009

Welcome to our new Web site! It’s a day of firsts for us at Avatar HQ. It’s our new Web site’s first day, it’s our first blog entry, it’s the first of July AND it’s the first time you’ll be greeted by our new Web site video intro. Video intro’s are a handy way to… (read more)

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