New Zealand Web Design & Marketing Blog

Google’s Big Snippet Update

June 5th, 2018

Have you noticed how site descriptions on Google have increased in size lately? Instead of the usual two or three lines of text visible in the descriptions of the Search Engine Result Page (SERP), from around December 2017 some descriptions have increased to four or five lines. What Is A Snippet? Taking it back to… (read more)

New Zealand Directories For Link Building In 2018

May 3rd, 2018
New Zealand Directory Links

Fads come and go, but obtaining quality links to your website to build your website’s authority hasn’t changed. The loose early years of link building practices have long gone, in 2018 the emphasis is continuing to be quality over quantity. It’s important to seek out links from relevant industry-related sites and strong online brands, but… (read more)

SEO For Voice Search 2018

April 24th, 2018

One of the humongous opportunities looming on the technological horizon has been the rise of voice recognition. While the concept of sending emails, commenting on social media, searching for your favourite restaurant or getting directions purely by speaking to your device is not new, it hasn’t previously reached critical mass by being deployed on the… (read more)

Google Page Speed Update Coming July 2018

March 14th, 2018

For anyone even passively keeping up with SEO trends, it can feel like Google is constantly throwing curveballs your way as they continuously update their algorithm. Every year, it seems like they add a dozen new ranking factors onto the list for website owners to check off in order to rank well in search results…. (read more)

Optimising Your Website For Google RankBrain (2018)

February 19th, 2018

Understanding a person’s intent when entering a search query is not an easy task for computers. Words combined in a search query can carry a wide array of different meanings, interpretations and potential objectives. Figuring out what people want from their search query is the purpose of Google’s RankBrain. A semi-artificially intelligent computer program, RankBrain… (read more)

Marketing And The Elements Of Value

July 25th, 2017

Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)

Influencer Marketing In NZ

March 10th, 2017
Marketing Influence

Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences.   Known as Influencer… (read more)

Google My Business, Google Places, Google Maps, Google+… What Do They All Do?

October 20th, 2016
Man Using Maps On Smartphone

Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)

What Is Mobile First Web Design?

September 28th, 2016
Mobile First Web Design

Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices.  Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)

2016 SEO Quick Tips

September 5th, 2016
2016 SEO Quick Tips

For many years, achieving top Google rankings has been highly reliant on quality back links, a keyword-rich content structure and a solid technical setup.  These things are still crucial, but this month we spotted this article which gives a current nuance on the theme, so we have summarised some of the key points, with a New Zealand… (read more)

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