New Zealand Web Design & Marketing Blog

Google Page Speed Update Coming July 2018

March 14th, 2018

For anyone even passively keeping up with SEO trends, it can feel like Google is constantly throwing curveballs your way as they continuously update their algorithm. Every year, it seems like they add a dozen new ranking factors onto the list for website owners to check off in order to rank well in search results…. (read more)

Optimising Your Website For Google RankBrain (2018)

February 19th, 2018

Understanding a person’s intent when entering a search query is not an easy task for computers. Words combined in a search query can carry a wide array of different meanings, interpretations and potential objectives. Figuring out what people want from their search query is the purpose of Google’s RankBrain. A semi-artificially intelligent computer program, RankBrain… (read more)

Marketing And The Elements Of Value

July 25th, 2017

Getting inside your customer’s heads and understanding why they choose one product or service over another is an ongoing challenge for businesses. There’s a broad range of factors that influence a person’s purchase and the decision making process has often begun well before having physically entered a store, found your website or laid eyes on… (read more)

Influencer Marketing In NZ

March 10th, 2017
Marketing Influence

Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences.   Known as Influencer… (read more)

Google My Business, Google Places, Google Maps, Google+… What Do They All Do?

October 20th, 2016
Man Using Maps On Smartphone

Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)

What Is Mobile First Web Design?

September 28th, 2016
Mobile First Web Design

Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices.  Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)

2016 SEO Quick Tips

September 5th, 2016
2016 SEO Quick Tips

For many years, achieving top Google rankings has been highly reliant on quality back links, a keyword-rich content structure and a solid technical setup.  These things are still crucial, but this month we spotted this article which gives a current nuance on the theme, so we have summarised some of the key points, with a New Zealand… (read more)

Upselling Online

February 15th, 2016

Many online businesses can easily increase the value of the sale. During the checkout / order process, think about other add-ons that are related to the item that is being purchased. Rental car companies typically do a superb job of this, where they offer extra insurance, snow chains, baby seats etc, but some other sectors… (read more)

Indaba Negotiation Strategy To Reach Big Decisions

January 11th, 2016

For the first time in history, 195 countries were able to reach a joint consensus to take legal action against climate change (at the 2015 United Nations Climate Change Conference). Reaching such a definite, binding decision was no easy process, especially when there are so many parties involved with conflicting stances and perspectives on the… (read more)

Top 10 Reasons Your CTA Isn’t Working

December 7th, 2015

A call to action (CTA) is measured by the results it gets and the main measure of success is if people click on it. Websites and their audience widely differ, so what may work on one website won’t always work on another website. Trial and error is essential, and the right fit for your site… (read more)

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