Amplify Your Blog Content
Tuesday, July 15th, 2014
Once you’ve come up with an quality, engaging article for your blog and posted it, you may think your work is done. However leaving it at this point is like taking all that time and effort and running it into a brick wall. It immediately stops giving you any return or benefit, and its visibility and popularity peak at wherever it got to after posting. Instead, you should continue to push and promote content in a variety of ways, so that rather than having to continually create more, you can strengthen and amplify the stuff you already have. There are a number of ways you can do this.
- Social media. Most websites with a blog will already know the benefits of sharing to social media, and may even have a system that does so automatically after each post. However, there are many different factors that come into play when it comes to the success of a socially shared post. Look at which times give you the best reaction, and consider staggering your posts across different social media networks for a “slow burn” promotion. You can post the same article to a social network more than once, but be careful of spamming up people’s feeds – this tactic works best for covering opposite time zones.
- Lists and review articles. Just because an article is weeks, months or even years old, doesn’t mean it isn’t relevant. You can draw back on this archive of older content through aggregation posts that link to previous articles and explain a little bit about them. This can be done with a list, or a year/month in review style post. You can also simply drop links to previous articles throughout the content, prompting people to click if they want to read more.
- Community interaction. Most specialised fields have strong online communities built around them, and by interacting with these you can share links to relevant articles you’ve created even if they’re somewhat old. However be careful to ensure you’re only adding something of value to the discussion, or your input won’t be so welcome.
Creating good blog content is just one step in the process, and if you leave it at that you’re not maximising the returns it gives. Even a single social media push is just the minimum you can do, and there are many ways you can continue to spread your content and get returns from it.
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