Benefits of a blog

Friday, June 3rd, 2011

blog-communicationThere are numerous benefits to having a blog on your website. Here are just a few:

  • Increase your website traffic from search engines by publishing fresh, useful content
  • Generate incoming links from people that like your content
  • Use as low-cost marketing and communication device

Whether you have a blog already, or are considering starting one, here are some simple tips:

  • Blog regularly
  • Choose topics relevant to your target audience
  • Direct your writing to your ideal customer
  • Link to other websites and other pages in your site
  • Include keywords in the blog title and content

For more information and great blogging tips, check out our May 2011 newsletter.

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Mark started in the Internet industry in 1994 working with one of Canterbury’s first Internet Service Providers. In 1997 Rocket launched New Zealand Tourism Online and then Avatar Web Promotions in 1998. New Zealand Tourism Online was sold to Telecom Yellow Pages in 2006. Mark enjoys meeting with Avatar’s clients and strategising winning Web solutions. When not at Avatar HQ, Mark’s into playing tennis, going on family camping trips and supporting the private space industry.

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