Benefits of web site user testing

Wednesday, July 29th, 2009

Website User Testing

When it comes to creating Web sites, companies can often be too close to the project to think like a customer, and identify what motivates them to visit a site and buy from it. Understanding how customers navigate your Web site and how they interpret the information they find there is an important part of your Web design process and something that is often overlooked, or a poorly planned afterthought

Web site user testing can provide important, unbiased insight into how customers really interact with your Web site, enabling you to understand their way of thinking, identify issues that you haven’t considered and discover the problems that can drive customers away from your site and off to your competitors

Avatar has previously used a useful Web site user testing service from UserTesting.com that provides a Flash video of a user talking through their experience as they browse your Web site, and includes a written summary explaining what they liked and disliked, and what would have caused them to leave, all for US $29. You can test any Web site, including reviewing two different sites at once. Take a look at their User Testing FAQ to find out more about the product

If you’d like assistance with user testing for your Web site, get in touch with Avatar to discuss a strategy to suit your requirements

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Mark started in the Internet industry in 1994 working with one of Canterbury’s first Internet Service Providers. In 1997 Rocket launched New Zealand Tourism Online and then Avatar Web Promotions in 1998. New Zealand Tourism Online was sold to Telecom Yellow Pages in 2006. Mark enjoys meeting with Avatar’s clients and strategising winning Web solutions. When not at Avatar HQ, Mark’s into playing tennis, going on family camping trips and supporting the private space industry.

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