Facebook for Business
Monday, July 23rd, 2012
Facebook is the largest social media network in the world, and with the addition of separate brand pages that can be updated and customised by a business or product, the gates are now open to harness its captive audience for advertising and marketing.
All good Facebook strategies revolve around attaining more “Likes” – both of the brand page itself and what is posted on it. The key to this lies in two main things: image and content.
Internet advertising places a hefty importance on an eye-catching first appearance, and Facebook is no exception. Creating a good looking, highly functional, modern page is the first part of a strategy to invite people to take an interest in the rest of your information. Some key aspects of effective imaging include:
- A banner image (or cover pic) that is bold, memorable and professional.
- A profile picture that is still legible when shrunk down as it appears next to comments.
- Frequent updates with high quality, interesting images.
- An engaging text style – users of Facebook are not looking for a dry business proposition. Humour, creativity and a friendly tone go a lot further in attracting followers.
Once your Facebook brand page is set up, there is still more work to do to attain a sizable audience. Content is the key to expanding your reach, as good content will organically generate more sharing and promotion to a wider audience. Types of effective content include:
- Photos and images, particularly if they give a behind the scenes look at the business.
- Contests and promotions, including encouragement to Like the page.
- Funny or interesting links and status updates.
- Questions (ie, “What’s your favourite way to use [brand name]?”) that will inspire people to comment, thus showing up on their friend’s feed.
- Jokes and internet memes.
Maintaining a Facebook Page
Frequent updates of good quality content are a staple of an effective Facebook for business strategy, so consider designating someone on the team to spend a few hours a week planning updates, organising content, responding to comments and building links. It doesn’t take much to keep a constant level of activity, and inactive pages are instantly dismissed by readers.
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