Improving trust with clients

Wednesday, May 19th, 2010


Creating and improving trust with your clients is an important part of any online presence. It encourages clients to buy your service or product and helps to create an ongoing client-business relationship. Here are four quick ideas to consider:

  • Testimonials are a great way of showing new clients that your existing clients respect you and are satisfied with your work
  • If you have a secure form on your site where clients need to fill in their personal details, link to your privacy policy if applicable
  • If you’re a member of a business association, then remember to display relevant logos/quality stamps in prominent locations
  • If you’ve got product or service reviews on other Web sites then think about linking to them

If you would like a more secure online form, logos or testimonials added to your site to help improve client trust, contact us.

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Mark started in the Internet industry in 1994 working with one of Canterbury’s first Internet Service Providers. In 1997 Rocket launched New Zealand Tourism Online and then Avatar Web Promotions in 1998. New Zealand Tourism Online was sold to Telecom Yellow Pages in 2006. Mark enjoys meeting with Avatar’s clients and strategising winning Web solutions. When not at Avatar HQ, Mark’s into playing tennis, going on family camping trips and supporting the private space industry.

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