Microsoft yahoo search partnership take on google

Wednesday, July 29th, 2009


After months of negotiations, Microsoft and Yahoo have finally unveiled a 10-year web search and online advertising partnership that will help them take on market leader Google.

Microsoft’s new Bing search engine will power Yahoo search, and Yahoo will become the exclusive sales force for both companies’ premium search advertising.

It is hoped that the deal, which should close in early 2010, will give the two partners the scale and resources to take on search giant Google. Watch this space…

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Mark started in the Internet industry in 1994 working with one of Canterbury’s first Internet Service Providers. In 1997 Rocket launched New Zealand Tourism Online and then Avatar Web Promotions in 1998. New Zealand Tourism Online was sold to Telecom Yellow Pages in 2006. Mark enjoys meeting with Avatar’s clients and strategising winning Web solutions. When not at Avatar HQ, Mark’s into playing tennis, going on family camping trips and supporting the private space industry.

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