New Zealand Web Design & Marketing Blog

Google Penguin Update

April 30th, 2012

The average searcher may not realise, but Google continually updates its search facility (or “algorithm”). They aim to constantly improve the quality of results, and tweak and modify to try and get the best sites to come out on top. Many of the changes are minor, sometimes Google rolls out an update that can only… (read more)

Blog Post Writing Tips

April 25th, 2012

One of the best ways to improve your site’s SEO and get higher rankings is by maintaining a blog. A good blog will both prove to Google that your site is high-quality, and create content that is more likely to be shared on sites such as Facebook and Twitter. It’s also a great way to… (read more)

Search Engine Changes In 2011

April 17th, 2012

There were some big changes to the search engine landscape last year, and if you’re a website owner, these are a few things you should keep in mind for the future. Five key areas were: Google’s Panda Update Caffeine Site Speed as Ranking Signal Socialisation of Searches Schema If you have no idea what pandas… (read more)

Stand Out with Google Web Fonts

March 27th, 2012

Text on the Web has been boring for too long. There’s around half a dozen typefaces that most sites tend to use, so it’s about time that the online typeface world gets an upgrade. There has been a lot of recent blogging about Google Web Fonts. Google Web Fonts is a free open source collection… (read more)

Website Contact Page Tips

March 26th, 2012

Your homepage is your website’s most important page. Your contact page is the second most important. OK, well for e-commerce/shopping cart sites it might be the third or fourth most popular page, but either way your contact page is jolly important. The ultimate purpose of many sites is to encourage potential customers to make contact… (read more)

Benefits of a blog

June 3rd, 2011

There are numerous benefits to having a blog on your website. Here are just a few: Increase your website traffic from search engines by publishing fresh, useful content Generate incoming links from people that like your content Use as low-cost marketing and communication device Whether you have a blog already, or are considering starting one,… (read more)

Get your questions answered

May 2nd, 2011 Answers is an online tool for finding and providing answers to a variety of questions. Answers allows you to post a question to a wide, and predominantly New Zealand audience, many of which are experts in their fields. You can also browse the vast collection of questions already posted and provide answers and… (read more)

April fools day pranks

April 1st, 2011

If you got through today without any mysterious phone calls, sniggering colleagues or the shame of being caught out, then you’re one of the lucky ones. For many, the 1st of April is a time for practical jokes, laughter and competition. Of course, unfortunately, that means exactly the opposite for the gullible folk out there…. (read more)

Avatar facebook page

March 29th, 2011

Facebook Pages are a fantastic marketing tool for all types of businesses. They allow you to add general information about your business and the products or services you offer, as well as photos, videos and web links to any location. They provide an excellent opportunity for your business to develop an online presence and reach your customers on… (read more)

Avatar new location

March 21st, 2011

Greetings, Last week, we moved into our temporary office at level 1, 125 Wrights Road. Although we’ve been cordoned out of our office, Avatar feels fortunate that we have the type of business that can be relocated. We are sad to see that some of our clients have been badly affected. Our thoughts remain with those… (read more)

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