New Zealand Web Design & Marketing Blog

Half Of All Google Search World Wide Is Now Mobile

October 13th, 2015

In case you were wondering how important optimising your website for mobile searchers is, the answer from Google is now a resounding “very”. The search giant – which is responsible for the vast majority of all internet searches – is notorious for withholding information and only dispensing what it wants to. That’s how you know… (read more)

Typical Tasks Of An SEO Consultant

October 5th, 2015

What does an SEO specialist actually do all day? SEO tasks can sound confusing if you’re not familiar with the terms and lingo. Each SEO consultant has their own way of doing things, but here are some example tasks you would typically expect to see. Liaising With Clients The point of SEO is to work… (read more)

Common Reasons Online Shoppers Abandon Carts

September 23rd, 2015

With all the insight Google Analytics offers us these days, it can sometimes be more bamboozling than insightful – you see people getting all the way through your shopping cart, but they then abandon the purchase. Without being able to reach through the internet and ask people “hey, what went wrong?”, it can be discouraging… (read more)

How To Choose A Domain Name For Your Website

September 5th, 2015

Selecting the right domain name for your website is an important part of establishing your online presence. The domain needs to be catchy and memorable, simple to link to, and represent your business’ identity. There are also a number of suffixes available for you to consider, depending on your image, location and target audience. It’s… (read more)

How To Maximise Facebook Advertising Returns

September 1st, 2015

Facebook has the potential to be a great marketing tool for new businesses, or those looking to find a new audience. It connects you directly with consumers and allows you to build trust and create a bond. However, it can take a while and some time in order to gather the momentum needed to self-propagate… (read more)

Creating Positive ECommerce User Experiences

August 4th, 2015

User experience is one of the driving forces of modern web design trends and practices – creating a pleasant experience for the visitor means they’re much more likely to stick around, keep browsing and ultimately feel happy utilising you and your business. It shows you’re professional and understand their needs and point of view. This… (read more)

Use Offline Marketing To Increase Website Traffic

July 28th, 2015

Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics. Promoting your website address in the real world can provide a great… (read more)

Rebranding A Business Website

July 12th, 2015

Keeping a fresh brand is an essential part of assuring customers that you’re up to date, on board with modern trends, and financially prosperous. One aspect is certainly updating the website design and structure, but sometimes it’s time to re-think your entire brand. It gives you the opportunity to shed out-of-date names, taglines, colours and… (read more)

5 Tips To Create SEO-Friendly URLs

July 7th, 2015

URLs remain an important part of your SEO setup, as well as an important component of getting your content shared and well received. Balancing the two – readability and SEO grunt – is the key to creating the best possible URLs for your website. Most CMS platforms will automatically generate a URL based on your… (read more)

New Zealand Online Consumer Barometer Data

July 1st, 2015

Find out how New Zealanders access the internet, what they do and how they buy things online to optimise your online presence. The Consumer Barometer with Google is a statistic bundle put together to offer insights to New Zealand businesses about the behaviour of local customers – particularly how they interact with the internet, online… (read more)

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