New Zealand Web Design & Marketing Blog

Setting Up The Perfect Google+ Business Page

June 11th, 2015

A lot of New Zealand businesses haven’t cottoned on to the value of Google+ yet, which means there’s a great opportunity to be had in many niches. In addition, Google+ (also known as Google Plus) has not yet reached its potential and is expected to be even more important in the near future.  Creating a… (read more)

The Customer Journey To Online Purchase

June 10th, 2015

Understanding the process users go through when making an online purchase is an essential part of creating a successful online marketing campaign. The way people decide which product or service to select is drastically different on the internet due to the wide range of choices and ample information available instantly. Furthermore, the ways people search… (read more)

Google Analytics: Why Build a Custom Dashboard

June 1st, 2015

One of the dangers of such a comprehensive data gathering tool as Google Analytics is overwhelming yourself and your clients with useless, excessive information. There are so many metrics to measure with so many possible variations that it is easy to become lost. To help navigate this, GA provides a default dashboard and reports intended… (read more)

Google Analytics: In-Page Analysis

June 1st, 2015

When researching how your audience sees and interacts with your website, the traditional numbers-on-a-page data can make it difficult to properly visualise. With In-Page Analysis, Google Analytics offers a superb way to apply information from the reports directly onto pages of your website, allowing you to see your site through the eyes of your viewers…. (read more)

Google Analytics : Share Admin Access

June 1st, 2015

Once you’ve set up your Google Analytics to record the key statistics of your website, it’s time to share that data with the people that matter. There are separate software packages that can do this for you on an in-depth, branded level, but the free options provided in Analytics are great for giving a general… (read more)

Google Analytics: Measuring Social Media

June 1st, 2015

For some businesses, measuring the value of social media to business goals will be a high priority. Google Analytics gives you the tools to gain useful knowledge in this area. It measures the traffic coming from these sources and offers information on the audience and their behaviour, enabling you to make decisions about which social… (read more)

Google Analytics: An Introduction To Top Reports

June 1st, 2015

For those just getting started with Google Analytics, the easiest way in is to learn the basic functions of the Top Reports provided by the tool. Top Reports are a simple means of accessing the data collected by Analytics, sorted into separate categories and areas to make it easier to find the statistics you need…. (read more)

Google Analytics: Getting Started

June 1st, 2015

Google Analytics is a free service that lets you monitor your website statistics, such as the number of visitors received to your website in any given period. There is a whole range of different data sets that allow you as a website owner to begin to understand the behaviour and demographics of your online website… (read more)

Search Engine Optimisation For Personalised Search

May 14th, 2015

With all changes to their search engine algorithm, Google’s primary objective is to provide the most accurate search results for each user. By expanding into advertising, email and social media services, Google has been able to gather data about each user that they think helps tailor results to them specifically. Of course, this has been… (read more)

Tips For An Effective “About Us” Page

April 22nd, 2015

Every website needs an “about us” section – it’s what bridges the gap between the visitor and the real people behind the business. As well as finding all the information they need about your product or service and confirmed that it meets their needs, they’re also looking to make a connection with the people beyond… (read more)

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