New Zealand Web Design & Marketing Blog

Best Free Graphic And Icon Sets

December 3rd, 2013

Having slick, professional looking graphic design is a huge part of what makes good web design stand out from the crowd. Ideally you would get these custom made for your website, but for many first-time site owners or small businesses the cost involved in commissioning design work can be a little bit steep. Fortunately there… (read more)

Tips For Boosting SEO Using Your Blog

November 12th, 2013

When it comes to SEO, investing time and effort to produce long term stability and results is the best way to go. Blogs have long been recognised as a pillar of building good strong rankings, as they produce high quality content that is genuinely useful – something search engine algorithms will always value. They do… (read more)

Google Analytics ‘(not provided)’ Keyword Data

October 20th, 2013

On September 23rd, Google flipped a switch that made all searches clicked on in its Search Engine Results Pages (SERP’s) “secure”. What does this mean for someone that runs a website? Well, for those website owners and managers who like to see what search term a visitor used to find their site, they will no… (read more)

Using Photography In Web Design

September 2nd, 2013

Sourcing compelling photography and/or imagery for your website is crucial. In particular, photographs convey a lot about your product, premises or service. Poor photographs will make a web site appear cheap and unprofessional. Therefore it’s essential to expend a little time, effort and resource to make sure you get the right result. Commissioning Photos For… (read more)

Google Analytics: Goals and Conversions

July 29th, 2013

Last updated May 2015 Most businesses judge the success of their website through sales and enquiries, and Analytics provides a sophisticated tool enabling accurate measurement. While Analytics provides an abundance of useful data on visitor numbers and behaviour, its use as a financial tool really lies in being able to set up business goals or… (read more)

Google Keyword Planner

July 9th, 2013

Online marketers using the trusty Google Keyword Tool may have noticed an alert at the top of the page, letting them know that in the next couple of months the tool is going to be eliminated. However there’s no need to fear just yet, as it simply means Google is herding users towards a new… (read more)

5 Tips To Optimise Your Landing Page

June 18th, 2013

In many ways a landing page can make or break a website. It’s the first thing visitors see when they click the link on the search engine results pages and they will most likely make the assessment of whether it fits their needs or not within a few seconds of viewing it. Therefore, if you… (read more)

4 Tips To Consider For SEO Friendly Web Design

June 13th, 2013

People in the SEO and web design industry are talking a lot about how SEO is changing, but is it? A recent video by Matt Cutts (Head of the Google web spam team) really caught our attention. There is a lot of rumour circulating that link building is dead and whilst this may be true… (read more)

Google Tag Manager

May 19th, 2013

Any online marketer will understand the pain of trying to get onsite changes made quickly. Google Tag Manager aims to make this easier by giving external users access to a portion of the code which they can alter and add tags to from a remote website. With this, updating the tags for Google Analytics, conversion… (read more)

WordPress Plugin Updates

May 16th, 2013

WordPress is in a constant state of development. This means that even once a plugin is released, it will usually have ongoing support that fixes bugs, adds new features, streamlines the code or optimises it to work with new WordPress releases. These updates are provided free of charge, and it’s important to keep all your… (read more)

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