New Zealand Web Design & Marketing Blog

The End Of .com Dominance?

September 25th, 2012

Ever since the dawn of the internet, a digital real estate game has been afoot. Domain names are the addresses of websites, and just like the real world, prime addresses come at hefty prices. In 2009, sold for $16 million to QuinStreet – an incredible sum for nine letters and a dot. Of course,… (read more)

Pondering Clean Web Design

September 20th, 2012

Clean web design is part of an overall design trend towards websites that are intuitive, user-oriented, and minimalist. It means stripping back unnecessary elements and bringing that which is most important to the fore, and arranging it in a way that is clear and concise for the viewer. Doing this while still maintaining the personality… (read more)

Is Penguin 2.0 On The Horizon?

September 17th, 2012

All Google updates experience ongoing change and adjustments, and the Penguin update is no exception. The first iteration went live earlier this year, and in the crosshairs were spammy, keyword-stuffed contents and low quality links. Since this was a new, dramatic change to the algorithm, SEO experts know from experience – and Google acknowledges this… (read more)

Top Typography Trends for 2012

September 9th, 2012

Every website is a balance between style and content, and when these two areas converge, exciting new typographic design emerges. Like any other design element, each year brings new trends and ideas, and mid-way through 2012 we are well poised to examine what has developed, and what is likely to develop in future. Adopting these… (read more)

Setting Up a Google+ Business Listing

September 4th, 2012

If you own a business, chances are Google has a huge amount to offer you in terms of directing traffic and gaining a new audience. Google offers free business listings that carry details of your location and contact number right to the front page of their search results. In the coming months, this service will… (read more)

Web Design For Search Engine Rankings

August 27th, 2012

There are two main viewers who should be catered to in any good web design – your target audience, and search engines. The latter may seem rather strange to some, given that search engines don’t exactly have eyes or a buyer’s agenda. It’s important to realise, however, that search engines do in fact “read” your… (read more)

Web Design With A Marketing Focus

August 20th, 2012

The difference between an average website and a truly profitable one comes down to one thing – marketing. You can create the most high-tech, content rich site imaginable, but until you market it correctly it simply sits in a void, unconnected and unvisited. The internet is such a vast place and practically anyone can build… (read more)

Blog Post: How Responsive Web Design Works

August 5th, 2012

In our last blog post we established why Responsive Web Design is so important to the future of how we think about web sites, which only leaves the question – how does it work? There are a number of key elements that make up effective RWD, and each are by definition extremely flexible. Each site… (read more)

What is Responsive Web Design?

August 1st, 2012

In the design world, trends beget trends, and some of the most enduring and important developments are the direct result of other new technologies becoming more and more pervasive. Responsive Website Design (or RWD) is a perfect example of this. It represents a new technique of web design that requires a different way of thinking…. (read more)

Businesses That Suit Responsive Web Design

July 23rd, 2012

A new trend is sweeping the web design world, only it is more than a trend – Responsive Web Design (or RWD) a new way of presenting internet content on mobile devices that’s fast becoming standard. With more and more users accessing the internet from their smartphones, laptops or netbooks, many of the people viewing… (read more)

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