Tips For Best Blog Design

Wednesday, February 6th, 2013

The fundamental aim of any blog is creating content that is interesting and sharable, however the way this content is framed is critically important as well. While it’s true that good posts will shine through a dull or uninspiring design, a clever, relevant blog layout will take your words to new heights. Here are some tips for getting it right.

  1. Match the theme and tone. Depending on who your blog is aimed at, consider whether your theme should be chic and modern or more traditional and familiar. Many literary blogs go for simple, clean layouts that emphasise type and words, whereas cooking and homemaking blogs tend to have warmer, friendlier designed with lots of images and colours. Design Is Mine is a great example of proving the authority of the blog with a slick design.
  2. Make it easy to find content. Tagging your posts and providing a page with links to browse different tags is an excellent way to make older posts more accessible. WordPress and Blogger hosted blogs allow you to create extra pages, where you can manually link to older posts under sections or categories. A search bar is a simple addition that will give your post archives a new lease on life. The Fat Free Vegan uses categories to help readers find the recipe they’re looking for.
  3. Clear navigation. Use straightforward menus to guide users to where they want to go. Find the most popular topics and sections of your blog and give them a beeline to them. The best navigation has as few categories as possible. Popular exercise blog Blogilates keeps all their posts organised by categories and menus from the very front page.
  4. Maximise social sharing and subscriptions. A slew of social media buttons for all the major networks can be easily added to any blog, and will appear on each individual post for maximum sharing potential. Similarly, RSS and e-mail subscription options will make it easier for people to follow your blog and share new posts with others as they go live. The SEOmoz Blog has examples of both.
  5. Utilise extra pages. Most blogging services allow you to add pages of static content in addition to your blog feed. Use these to organise content, add information about yourself and your blog, to link and receive reciprocal links, or simply add content that you find doesn’t need to be updated much. StoneSoup uses these to advertise their books and other print media to increase their blog revenue.

A well-designed blog will make your content more attractive and shareable. Consider the tone and theme of your posts, and above all make sure it is easy to navigate both old and new posts.

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Katie is a lover of words and art, born and raised in Christchurch. With a BA in English and Japanese, she’s happiest tapping away at her keyboard writing copy or articles, or else working on the latest illustration. To balance the creative side, Katie is also very motivated and a bit of a perfectionist, which helps with her SEO duties. Although her hobbies could probably be described as art, art and more art, she also enjoys long walks, good friends and travel.

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